Articles scientifiques

Analyse des règles de priorités dans un système de pilotage mixte - production à la commande-production par anticipation

C. VAN DELFT, K. Youssef, Y. Dallery

Journal Européen des Systèmes Automatisés

2002, n°36, pp.79-96

Départements : Informations Systems and Operations Management, GREGHEC (CNRS)


Decision Support For Solutions-Driven Marketing: Linking Product Customization and Electronic Commerce

P. A. TODD, R. GRENCI

Communications of the ACM

mars 2002, vol. 45, n°3, pp.64-71

Départements : Informations Systems and Operations Management


The article focuses on the concept of solution-driven marketing. The author says that the Internet and the Web provide an electronic infrastructure that has changed the operational and strategic dynamics of many businesses. As an electronic medium, the Web also facilitates interactive selling approaches such as auctioning and market-making. Solutions-driven marketing arises from a needs-based approach to selling. Such a strategy of identifying needs of a customer and then recommending a product to meet those needs is common in the financial services industry. Solutions-driven marketing offers a value-added link between Web commerce and product customization. At the most comprehensive level of support, Web-assisted needs-based selling should build on information specific to individual customers and their anticipated use of the product. With a decision-assisted interface, customers specify what features they want in a product and the system helps to narrow the available choices and suggest configured solutions

Design and Analysis of Supply Chain Systems Using Closed Queueing Networks

L. KERBACHE

International Journal of Business & Economics

automne 2002, vol. 2, n°1, pp.231-240

Départements : Informations Systems and Operations Management, GREGHEC (CNRS)


MAIC: A Data and Knowledge-Based System for Supporting the Maintenance of Chemical Plant

M. Milanese, G. Pieri, M. KLEIN

International Journal of Production Economics

septembre 2002, vol. 79, n°2, pp.143-159

Départements : Informations Systems and Operations Management


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Informations Systems and Operations Management


Campus HEC Paris
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78351 Jouy-en-Josas cedex
France

Faculté  

Michel FENDER

Informations Systems and Operations Management

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