Articles scientifiques

Applying Social and Traditional Marketing Principles to the Reduction of Household Waste: Turning Research Into Action

L. J. SHRUM, T. LOWREY, J. MCCARTY

American Behavioral Scientist

1995, vol. 38, n°4, pp.646-657

Départements : Marketing, GREGHEC (CNRS)


Assessing the Social Influence of Television: A Social Cognition Perspective

L. J. SHRUM

Communication Research

1995, vol. 22, n°4, pp.402-429

Départements : Marketing, GREGHEC (CNRS)


Asymmetric Decoy Effects on Lower-Quality and Higher-Quality Brands: Meta-Analytic and Experimental Evidence

S. Chatterjee, T. B. HEATH

Journal of Consumer Research

décembre 1995, vol. 22, pp.268-284

Départements : Marketing


Brand Confusion: Empirical Study of a Legal Concept

J.-N. KAPFERER

Psychology and Marketing

septembre 1995, vol. 12, n°6, pp.551-568

Départements : Marketing


Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy

L. J. SHRUM, J. MCCARTY, T. LOWREY

Journal of Advertising

1995, vol. 24, n°2, pp.71-82

Départements : Marketing, GREGHEC (CNRS)



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