Articles scientifiques

Analyzing the Memory Impact of Advertising Fragments

M. Tan Pham, M. VANHUELE

Marketing Letters

1997, vol. 8, n°4, pp.407-417

Départements : Marketing, GREGHEC (CNRS)


Convergence and Divergence in European Market Research Practices," Marketing and Research Today, 25(3), 180-190.

J. Denis, S. CZELLAR, L. Ju-Young

Marketing and Research Today

1997, vol. 25, n°3, pp.180-190

Départements : Marketing


Democratizing Culture or Cultural Democracy ?

Y. EVRARD

The Journal of Arts Management, Law and Society

automne 1997, vol. 27, n°3, pp.167-175

Départements : Marketing


Does Luxury Have a Home Country ? An Investigation of Country Images in Europe

B. DUBOIS, P. Paternault

Marketing and Research Today

mai 1997, vol. 25, n°2, pp.79-85

Départements : Marketing


Examining Medical Decision Making from a Marketing Perspective

B. Kahn, E. Greenleaf, J. Irwin, A. Isen, I. Levin, M.F. Luce, M. Pontes, J. Shanteau, P. Young, M. VANHUELE

Marketing Letters

1997, vol. 8, n°3, pp.361-375

Départements : Marketing, GREGHEC (CNRS)



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