Articles scientifiques

An On-line Process Model of Second-Order Cultivation Effects: How Television Cultivates Material Values and Its Consequences for Life Satisfaction

Lj SHRUM, J. LEE, J. BURROUGHS, A. RINDFLEISCH

Human Communication Research

janvier 2011, vol. 37, n°1, pp.34-57

Départements : Marketing, GREGHEC (CNRS)


Two studies investigated the interrelations among television viewing, materialism, and life satisfaction, and their underlying processes. Study 1 tested an online process model for television’s cultivation of materialism by manipulating level of materialistic content. Viewing level influenced materialism, but only among participants who reported being transported by the narrative, supporting a processmodel in which cultivation effects for valuejudgments occur online during viewing. Study 2 further investigated television’s cultivation of materialism and its consequences for life satisfaction. A survey of U.S. respondents found cultivation effects for materialism and life satisfaction, and materialism mediated the cultivation effect for life satisfaction, suggesting that television’s specific cultivation of materialism (proximal effect) mediates a more general cultivation effect for life satisfaction (distal effect).

Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty

C.P. Blocker, J. Ruth, S. Sridharan, C. Beckwith, A. Ekici, M. Goudie-Hutton, J. Antonio Rosa, B. SAATCIOGLU, D. Talukdar, C. Trujillo, R. Varman

Journal of Research for Consumers

2011, n°19, pp.1-9

Départements : Marketing

http://ssrn.com/abstract=2024054


Increasing attention to global poverty and the development of market-based solutions forpoverty alleviation continues to motivate a broad array of academicians and practitioners tobetter understand the lives of the poor. Yet, the robust perspectives residing within consumerresearch remain to a large degree under-utilized in these pursuits. This paper articulates howapplying a transformative consumer research (TCR) lens to poverty and its alleviation cangenerate productive insights with potential to positively transform the well-being of poorconsumers.

Being of Two Minds: Switching Mindsets Exhausts Self-Regulatory Resources

R. HAMILTON, K. VOHS, A.-L. SELLIER, T. MEYVIS

Organizational Behavior and Human Decision Processes

mai 2011, vol. 115, n°1, pp.13-24

Départements : Marketing, GREGHEC (CNRS)


Clock Time versus Event Time: Temporal Culture or Self-Regulation?

T. AVNET, A.-L. SELLIER

Journal of Experimental Social Psychology

décembre 2011, vol. 47, n°3, pp.665-667

Départements : Marketing, GREGHEC (CNRS)


Contrefaçons de produits de luxe : une étude de la perception et de l'intention d'achat selon le lieu d'achat

B. Müller, B. KOCHER, B. Ivens

Revue Française de Gestion

mars 2011, n°212, pp.45-61

Départements : Marketing


L'activité des contrefaçons est aujourd'hui devenue une véritable industrie planétaire, phénomène accéléré par le changement des modes de distribution et notamment l'arrivée d'Internet. Pour contribuer à une vue plus claire et détaillé de ce phénomène, cette recherche explore l'influence de quatre lieux d'achat différents sur la perception, l'attitude et l'intention d'achat de produits originaux et de contrefaçons dans l'industrie du luxe. L'importance de facteurs tels que la confiance dans le lieu d'achat sont mis en évidence.


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