Cahiers de recherche

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  • 787
  • Path Dependence in Personal Selling : A Meso-Analysis of Vertical Integration
  • Erin ANDERSON, Frédéric DALSACE, William T.ROSS
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Département Marketing

  • 779
  • Engineering Hedonic Attributes to Generate Perceptions of Luxury:Consumer Perception of an Everyday Sound
  • Thierry LAGEAT, Sandor CZELLAR, Gilles LAURENT
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Département Marketing

  • 776
  • A comparative Test of the Efficiency, Focus and Learning Perspectives of Outsourcing
  • NICOLA C. DRAGONETTI, FREDERIC DALSACE, KAREL COOL
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Département Marketing


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