Cahiers de recherche

  • Titre
  • Auteur(s)

  • 923
  • Is marketing becoming a dirty word? A longitudinal study of public perceptions of marketing
  • Frédéric DALSACE and Dmitri G. MARKOVITCH
  • Télécharger

Département Marketing

  • 918
  • Consumer Reactions to self-expressive brand display
  • David E. Sprott, Sandor Czellar, Eric R. Spangenberg, David Raska
  • Télécharger

Département Marketing

  • 895
  • How HRM Control Affects Boundary-Spanning Employees' Behavioural Strategies and Satisfaction: The Moderating Impact of Cultural Performance Orientation
  • Vincent Onyemah, Dominique Rouziès, Nikolaos G. Panagopoulos
  • Télécharger

Département Marketing

  • 890
  • Whence Brand Evaluations? Investigating the Relevance of Personal and Extrapersonal Associations in Brand Attitudes
  • Sandor CZELLAR, Benjamin VOYER, Alexandre SCHWOB
  • Télécharger

Département Marketing

  • 888
  • Detecting Attitude Change with the Implicit Association Test
  • Sandor CZELLAR, Russell H. FAZIO
  • Télécharger

Département Marketing

  • 880
  • Decision Making and Brand Choice by Older Consumers
  • Gilles Laurent
  • Télécharger

Département Marketing

  • 877
  • The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures:An Information Availability/Accessibility Perspective
  • Sandor Czellar, David Luna
  • Télécharger

Département Marketing

  • 875
  • To Be or Not to Be Consistent in Brand Logo Changes?
  • Bruno Kocher,Sandor Czellar
  • Télécharger

Département Marketing

  • 871
  • Mémorisation des prix par les enfants :
  • Coralie DAMAY
  • Télécharger

Département Marketing

  • 802
  • How Governance costs Drive Compensation of Managers and Salespeople in Business-to-Business Field Sales
  • Dominique ROUZIES, Erin ANDERSON, Anne T. COUGHLAN, Dawn IACOBUCCI

Département Marketing


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