Cahiers de recherche

  • Titre
  • Auteur(s)

  • 819
  • How Consumers Overcome Ambivalence toward Hedonic Purchases ? A typology of Consumer Strategy
  • Bernard DUBOIS, Gilles LAURENT, Sandor CZELLAR,
  • Télécharger

Département Marketing

  • 813
  • Consumers' Immediate Memory for Prices
  • Marc VANHUELE, Gilles LAURENT, Xavier DRÈZE
  • Télécharger

Département Marketing

  • 809
  • REPEAT EXPOSURE EFFECTS OF INTERNET ADVERTISING
  • Janghyuk Lee & Donnel A. Briley
  • Télécharger

Département Marketing

  • 806
  • Internet Media Planning: An Optimization Model
  • Janghyuk Lee, Laoucine Kerbache
  • Télécharger

Département Marketing

  • 804
  • Dynamic Modeling of Web Purchase Behavior and E-Mailing Impact by Petri Net
  • Christine Balagué & Janghyuk Lee
  • Télécharger

Département Marketing

  • 795
  • Should You Set Up Your Own Sales Force or Should You Outsource It? Pitfalls in the Standard Analysis
  • William T. ROSS, Frédéric DALSACE, Erin ANDERSON

Département Marketing

  • 787
  • Path Dependence in Personal Selling : A Meso-Analysis of Vertical Integration
  • Erin ANDERSON, Frédéric DALSACE, William T.ROSS
  • Télécharger

Département Marketing

  • 779
  • Engineering Hedonic Attributes to Generate Perceptions of Luxury:Consumer Perception of an Everyday Sound
  • Thierry LAGEAT, Sandor CZELLAR, Gilles LAURENT
  • Télécharger

Département Marketing

  • 776
  • A comparative Test of the Efficiency, Focus and Learning Perspectives of Outsourcing
  • NICOLA C. DRAGONETTI, FREDERIC DALSACE, KAREL COOL
  • Télécharger

Département Marketing

  • 748
  • Age-induced decision shrinkage, another avenue to repeat purchase:
  • Gilles LAURENT, Raphaëlle LAMBERT-PANDRAUD
  • Télécharger

Département Marketing


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