Cahiers de recherche

  • Titre
  • Auteur(s)

  • 787
  • Path Dependence in Personal Selling : A Meso-Analysis of Vertical Integration
  • Erin ANDERSON, Frédéric DALSACE, William T.ROSS
  • Télécharger

Département Marketing

  • 779
  • Engineering Hedonic Attributes to Generate Perceptions of Luxury:Consumer Perception of an Everyday Sound
  • Thierry LAGEAT, Sandor CZELLAR, Gilles LAURENT
  • Télécharger

Département Marketing

  • 776
  • A comparative Test of the Efficiency, Focus and Learning Perspectives of Outsourcing
  • NICOLA C. DRAGONETTI, FREDERIC DALSACE, KAREL COOL
  • Télécharger

Département Marketing

  • 748
  • Age-induced decision shrinkage, another avenue to repeat purchase:
  • Gilles LAURENT, Raphaëlle LAMBERT-PANDRAUD
  • Télécharger

Département Marketing

  • 736
  • Consumer rapport to luxury : Analyzing complex and ambivalent attitudes
  • Bernard DUBOIS, Gilles LAURENT, Sandor CZELLAR
  • Télécharger

Département Marketing

  • 735
  • Measuring and Modeling the (limited) Consistency of free choice attitude questions
  • Cam RUNGIE, Gilles LAURENT, Francesca Dall'OLMO RILEY, Donald G. MORRISON, Tirthankar ROY
  • Télécharger

Département Marketing

  • 711
  • Do consumers really know if the price is right ? Direct Measures of references price are their implications for retailling
  • M. VANHUELE, X. DREZE
  • Télécharger

Département Marketing

  • 698
  • A benefit congruency framework of sales promotion effectiveness
  • P. CHANDON, B. WANSINK, G. LAURENT
  • Télécharger

Département Marketing

  • 670
  • The Impact of Cultural Dimensions on Sales Force Compensation
  • D. ROUZIES, M. SEGALLA, M. BESSON
  • Télécharger

Département Marketing


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