Séminaires de recherche

Control and satisfaction : do people prefer choosing at the cost of subsequent well-being ?

Marketing

Intervenant : BOTTI Simona
University of Chicago

19 novembre 2003

The double-sided consumer : Ambivalence, duality and their link to behavior

Marketing

Intervenant : CERVELLON Marie-Cécile
McGill University Canada

19 novembre 2003

Modeling unobserved consideration sets for household Panel Data

Marketing

Intervenant : VAN NIEROP Erjen
Carnegie Mellon University Pittsburgh USA

13 novembre 2003

Harnessing the Power of Viral Marketing

Marketing

Intervenant : DE BRUYN Arnaud
The pennsylvania State University USA

23 octobre 2003

Repurchase Behavior of Satisfied Customers : They talk the talk but do they walk the walk ?

Marketing

Intervenant : VOSS Glenn
North Carolina State Université USA

22 octobre 2003


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