Séminaires de recherche

Marketing And/In/Through/With/By Entertainment : How do Consumers Respond ?

Marketing

Intervenant : Cristel Russel
San Diégo University

22 novembre 2004

Interactional Dynamics of extreme service encounters

Marketing

Intervenant : Gulnur Tumbat
UTAH, NY

18 novembre 2004

Understanding consumption as expression of consumers'national identity

Marketing

Intervenant : Sergio Carvalho
Baruch, NY

16 novembre 2004

The impact of promotional bundles on consumer's Incidence, Quantity and Choice decisions

Marketing

Intervenant : Bram Foubert
Antwerp, Belgique

9 novembre 2004

"The Impact of Automatic Attitudes on Product and Brand Evaluations: The Moderating Effect of Consumer Expertise"

Marketing

Intervenant : Sandor CZELLAR
Université de Lausanne

21 octobre 2004 - De 15h30 à 17h00


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