Séminaires de recherche

"Product innovations, advertising spending and stock returns"

Marketing

Intervenant : Shuba Srinivasan
University of California, USA

8 décembre 2005 - De 16h00 à 17h30

"The influence of causal conditional reasoning on the acceptance of product claims"

Marketing

Intervenant : Elise CHANDON
University of Florida, USA

29 novembre 2005 - De 16h15 à 17h30

"An integrative Perspective of Companies Complaint Mamangement and Resulting Customers Reactions"

Marketing

Intervenant : Nicole KOSCHATE
University of Manheim

24 novembre 2005 - De 16h00 à 17h30

"Service for Design : Antecedents and Consequences of Integrating Service and Design in manufacturing companies

Marketing

Intervenant : Michael ANTIOCO
Eindhoven

17 novembre 2005 - De 14H30 à 16H00

"Optimal product line design when consumers exhibit choice set dependent preferences"

Marketing

Intervenant : A. Yesim ORHUN
Haas School of Business, University of California, Berkeley

10 novembre 2005 - De 14h30 à 16h30

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