Séminaires de recherche

"Shifting Sands: Anticipating within-experience Anticipatory Emotions"

Marketing

Intervenant : Elizabeth COWLEY
University of Sydney

4 juin 2009 - De 12:30 à 14:00

"The Illusion of (Not) Knowing: The Effect of Subjective Knowledge Change on Consumer Information Processing"

Marketing

Intervenant : Charles LEBAR
HEC Paris

7 mai 2009

Better understanding the sociality that emanates from Virtual Communities of Consumption

Marketing

Intervenant : Alexandre SCHWOB
HEC Paris

7 mai 2009 - De 12:00 à 13:00

"Word of Mouth Marketing: An Interpersonal Perspective"

Marketing

Intervenant : Mirjam TUK
University of Groningen, The Netherlands

23 mars 2009

Customer Responses to Forced Channel Migration

Marketing

Intervenant : Umut Konus
University of Groningen, The Netherlands

16 mars 2009


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