Séminaires de recherche

Marketing

Intervenant : Dirk Smeesters
Rotterdam RSM

18 novembre 2010

"Brand Equity and Customer Lifetime Value: Which Impact has Brand Equity on Customer Acquisition, Retention and Profit Margin?"

Marketing

Intervenant : Florian STAHL
University of Columbia

23 septembre 2010 - De 12:30 à 19h

"Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry"

Marketing

Intervenant : Elisabeth HONKA
The University of Chicago Booth School of Business

14 septembre 2010 - De 12:30 à 19h

"Advertising and price effectiveness over the business cycle"

Marketing

Intervenant : Harald VAN HEERDE
University of Waikato - New Zealand

7 septembre 2010 - De 12:30 à 14:00

"The double-edged sword of launching products from emerging countries using foreign brand names"

Marketing

Intervenant : Valentyna MELNYK
University of Waikato - New Zealand

7 septembre 2010 - De 10:00 à 12:00


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