Articles

"La mesure des choses", numéro sur "la valeur"

R. LAUFER

Le Genre Humain

1986

Départements : Marketing


A comparative study of distribution in six European countries

A. TORDJMAN

Cahier de European Society for Opinion and Marketing Research (ESOMAR)

juin 1986

Départements : Marketing


Academic Journals in the Classroom

K. Weick, D. ORTON

The Organizational Behavior Teaching Review

1986, n°11, pp.27-42

Départements : Stratégie et Politique d’Entreprise


Action-based modes of inquiry and the host-researcher relationship

T. Gilmore, R. RAMIREZ, J. Krantz

Consultation

automne 1986, vol. 5, n°3

Départements : Management et Ressources Humaines


Activité dans l'armement et stratégie d'entreprise

P. DUSSAUGE

Problèmes Economiques

30 avril 1986, n°1972, pp.24-28

Départements : Stratégie et Politique d’Entreprise, GREGHEC (CNRS)


Activités dans l'armement et stratégie d'entreprise

P. DUSSAUGE

Revue de Défense Nationale

mars 1986, pp.103-115

Départements : Stratégie et Politique d’Entreprise, GREGHEC (CNRS)


An Experimental Program Investigating Color-Enhanced and Graphical Information Presentation: An Integration of the Findings

I. BENBASAT, A. DEXTER, P. A. TODD

Communications of the ACM

novembre 1986, vol. 29, n°11, pp.1094-1105

Départements : Informations Systems and Operations Management


A series of three laboratory experiments were conducted to assess the influence of graphical and color-enhanced information presentation modes on decision quality, decision making time, use of information, and user perceptions. The experimental design allowed for the unconfounded study of line graphs and color using a variety of information presentation designs for the same decision making task. Based on the findings of these studies, propositions about the impact of graphics and color on individual decision makers are presented. The influence of presentation mode on human performance and the perceived value of information is related to how well it supports the solution approach to a particular task. The benefits of graphics are limited to reducing decision making time but only when the graphical report has been designed to directly assist in solving the task. Multicolor reports aid in decision making, but only in specific circumstances, that is, their benefits are not pervasive. It appears that color is more advantageous when associated with graphical reports, for certain decision maker types, during learning periods, and in time constrained environments

Approximate Aggregation Under Uncertainty

H. M. POLEMARCHAKIS, L. Selden, P. Zipkin, L. Pohlman

Journal of Economic Theory

1986, n°38

Départements : Finance


Are All-And-Some Statements Falsifiable After All - The Example of Utility-Theory

P. MONGIN

Economics and Philosophy

octobre 1986, vol. 2, pp.185-195

Départements : Economie et Sciences de la décision, GREGHEC (CNRS)


Bank marketing for tomorrow

M. BADOC

La Lettre de l'EFMA

juillet 1986, n°12

Départements : Marketing


special issue


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