Articles

Applying Social and Traditional Marketing Principles to the Reduction of Household Waste: Turning Research Into Action

L. J. SHRUM, T. LOWREY, J. MCCARTY

American Behavioral Scientist

1995, vol. 38, n°4, pp.646-657

Départements : Marketing, GREGHEC (CNRS)


Assessing the Social Influence of Television: A Social Cognition Perspective

L. J. SHRUM

Communication Research

1995, vol. 22, n°4, pp.402-429

Départements : Marketing, GREGHEC (CNRS)


Asymmetric Decoy Effects on Lower-Quality and Higher-Quality Brands: Meta-Analytic and Experimental Evidence

S. Chatterjee, T. B. HEATH

Journal of Consumer Research

décembre 1995, vol. 22, pp.268-284

Départements : Marketing


Brand Confusion: Empirical Study of a Legal Concept

J.-N. KAPFERER

Psychology and Marketing

septembre 1995, vol. 12, n°6, pp.551-568

Départements : Marketing


Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy

L. J. SHRUM, J. MCCARTY, T. LOWREY

Journal of Advertising

1995, vol. 24, n°2, pp.71-82

Départements : Marketing, GREGHEC (CNRS)


Consideration Sets of Size One: an Empirical Investigation of Automobile Purchases

E. Lapersonne, J.J. Le Goff, G. LAURENT

International Journal of Research in Marketing

mai 1995, vol. 12, n°1, pp.55-56

Départements : Marketing


La prévision des ventes de nouveaux produits de télécommunications

E. Le Nagard, A. STEYER

Recherche et Applications en Marketing

1995, vol. X, n°1

Départements : Marketing


Mental Accounting and Changes in Price: The Frame Dependence of Reference Dependence

T. B. HEATH, S. Chatterjee, K. France

Journal of Consumer Research

juin 1995, vol. 22, pp.90-97

Départements : Marketing


Normaliser pour dynamiser la gestion des services

L. MARUANI

Revue Française de Gestion

novembre-décembre 1995, n°106, pp.93-98

Départements : Marketing


Probability Models for Duration: the Data Don't Tell the Whole Story

M. VANHUELE, M. Dekimpe, S. Sharma, D. Morrison

Organizational Behavior and Human Decision Processes

avril 1995, vol. 62, n°1, pp.1-13

Départements : Marketing, GREGHEC (CNRS)



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