Articles

What is your Global Innovation Strategy?

S. C. SRIVASTAVA, S. MITHAS, B. JHA

IT Professional

novembre-décembre 2013, vol. 15, n°6, pp.26

Départements : Information Systems and Operations Management, GREGHEC (CNRS)

Mots clés : Business strategy, Developed world, Developing world, Digital strategy, Emerging economies, Global innovation, Information technology


The developing world doesnt approach innovation in the same way as the developed world. Therefore, as firms globalize, they must be mindful of some fundamental differences as they craft their innovation strategies. This article articulates key dimensions and innovation approaches that differ across developing and developed economies. It proposes a framework that managers can use to develop a comprehensive innovation strategy and to tailor their IT systems accordingly.


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