Articles

Prerelease buzz evolution patterns and new product performance

G. XIONG, S. BHARADWAJ

Marketing Science

mai-juin 2014, vol. 33, n°3, pp.401-422

Mots clés : Pre-release buzz dynamics, Evolution pattern, Functional data analysis, Forecasting, New product sales, Stock market value

http://ssrn.com/abstract=2385252



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