Lyfliyfliyfliyfliyfliyfliyfliyfanguage Policies and Communication in Multinational Companies

F. van den Born, V. PELTOKORPI

Journal of Business Communication

avril 2010, vol. 47, n°2, pp.97-118

Départements : Management et Ressources Humaines

This article focuses on the degree of alignment among multinational company (MNC) strategic orientation, human resource management (HRM) practices, and language policies. On the one hand, the authors propose that the coherent, tight alignment among the HRM practices, language policies, and MNC strategic orientation, in terms of ethnocentricity, polycentricity, or geocentricity, is beneficial. On the other hand, they use international business research on language in MNCs to illustrate that what is good in theory is often more difficult in practice. For example, HRM practices and language policies in foreign subsidiaries may not be tightly aligned with the corporate-level activities, and some hybridization tends to occur, for example, because of contextual reasons in host countries. Key Words: communication ' human resource management ' strategy ' language policy ' social identity theory