Articles

Opening the Black Box of Buzzing Bloggers; Understanding How Consumers Deal with the Tension between Authenticity and Commercialism in Seeded WOM Campaigns

R. Kozinets, K. DE VALCK, S. J. S. Wilner, A. Wojnicki

Advances in Consumer Research

2008, vol. 35

Départements : Marketing, GREGHEC (CNRS)



JavaScriptSettings