Articles

Consumer Segments Based on Attitudes toward Luxury: Empirical Evidence from Twenty Countries

G. LAURENT, B. Dubois, S. CZELLAR

Marketing Letters

avril 2005, vol. 16, n°2, pp.115-128

Départements : Marketing


This article proposes an international segmentation of consumers based on their attitudes toward luxury. We perform a two-stage empirical study with a data set that combines samples from 20 countries. We provide a substantive interpretation of the results to show that three attitude segments dominate in a Western cultural context. We discuss several directions for future research based on the findings


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