Modeling Commercial Processes and Customer Behaviors to Estimate the Diffusion Rate Of New Products

A. BLOCH, A.F. Ng, D. Krob

Journal of Systems Science & Systems Engineering

décembre 2004, vol. 14, n°4, pp.436-453

Mots clés : Analytic marketing, Coherent market, Commercial process, Customer behavior, Diffusion of innovations, Markovian model, Probabilistic modeling waiting time