Initier une innovation organisationnelle : tactiques d'influence et processus de persuasion mis en oeuvre par les champions

F. Grima, G. TREPO

Revue de Gestion des Ressources Humaines

octobre-décembre 2003, n°49, pp.23-36

Départements : Management et Ressources Humaines

This article explores how a champion promotes an organizational innovation and sells it to the top of the organization. Forty-one champions were interviewed. Network theory is used, as well as sociology, impression management, transformational leadership and influence tactics. The human resource implications are shown for developing this population and getting the most of it in the medium- and long-term