Articles

Examining Medical Decision Making from a Marketing Perspective

B. Kahn, E. Greenleaf, J. Irwin, A. Isen, I. Levin, M.F. Luce, M. Pontes, J. Shanteau, P. Young, M. VANHUELE

Marketing Letters

1997, vol. 8, n°3, pp.361-375

Départements : Marketing, GREGHEC (CNRS)



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