Articles

A Research Agenda for Making Scanner Data More Useful to Managers

R. Shoemaker, S. Neslin, J. Little, R. Leone, S. Hoch, A. Ehrenberg, G. Allenby, D. Wittinck, G. LAURENT, L. Lodish

Marketing Letters

octobre 1994, vol. 5, n°4, pp.395-412

Départements : Marketing



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