Articles

Halévy's Bentham is Bentham

P. MONGIN, N. Sigot

Philosophy

1999, vol. 74, pp.271-281

Départements : Economie et Sciences de la décision, GREGHEC (CNRS)


Immigration, Unemployment and Welfare

M. CHESNEY, B. Hazari, P. Sgro

Columbia Journal of World Business

été 1999, vol. 13, n°2, pp.59-74

Départements : Finance


In the Silence of the Knight: Kathy Ackers Don Quixote as a Work of Disenchantment

C. L. ROBINSON

Yearbook of Comparative and General Literature

1999, vol. 47, pp.109-231

Départements : Langues et Cultures


Internal Validity of Conjoint Analysis Under Alternative Measurement Procedures

R. Darmon, D. ROUZIES

Journal of Business Research

1999, n°46, pp.67-81

Départements : Marketing, GREGHEC (CNRS)


This simulation study investigates how conjoint analysis recovers various types of respondents' utility functions for specific attributes when the dependent variable is measured with rank order and n-point rating scales. The results show that: (1) the selected scaling procedure significantly affects various aspects of the utility Junction recoveries; and (2) the scaling procedure differentially affects the internal validity of conjoint analysis depending upon the chosen conjoint design and some basic characteristics of the underlying "true" utility functions. Implications for marketing researchers are discussed.

Interprétation stricte des lois pénales et image fidèle

N. STOLOWY

La Semaine Juridique

28 juillet 1999, n°30-34

Départements : Droit et fiscalité, GREGHEC (CNRS)


Introduction

P. MONGIN

Revue Economique

1999, vol. 50, n°4, pp.661-667

Départements : Economie et Sciences de la décision, GREGHEC (CNRS)


Know the Name, Forget the Exposure: Brand Familiarity Versus Memory of Exposure Context

S. Holden, M. VANHUELE

Psychology and Marketing

septembre 1999, vol. 16, n°6, pp.479-496

Départements : Marketing, GREGHEC (CNRS)


This research shows that a single auditory exposure to fictitious brand names may create the impression, one day later, that these brand names actually exist. It appears that the judgment that the brands are known is based on brand familiarity coupled with a failure to remember the exposure context. This demonstration, inspired by the false fame effect, is interpreted as the product of an implicit memory process. The result implies that measurement of explicit memory of an ad or other marketing communication may misrepresent (in this case, understate) the influence of that communication. However, the effect was obtained only when attention to the fictitious brand names was deliberate (as opposed to incidental). This suggests that there are lower attentional limits to the influence of one exposure to a brand name on creating familiarity without memory of the exposure context.

L'approche PLS

M. TENENHAUS

Revue de Statistique Appliquée

1999, vol. XLVII, n°2, pp.5-40

Départements : Economie et Sciences de la décision


L'exploitation d'un immeuble sous la forme de photographies porte atteinte au droit de jouissance du propriétaire (Affaire Café Gondrée)

M. SERNA

La Semaine Juridique, JCP Edition Entreprises

6 mai 1999, vol. Jurisprudence, n°18-19, pp.819-821

Départements : Droit et fiscalité


La confiance : clé de voûte des réseaux d'innovation

E. KRIEGER, J. P Alix

Revue Française de Géoéconomie

hiver 1999, n°8, pp.125-138



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