Articles

Challenges in Marketing Socially Useful Goods to the Poor

B. GARRETTE, A. Karnani

California Management Review

été 2010, vol. 52, n°4, pp.29-47

Départements : Stratégie et Politique d’Entreprise, GREGHEC (CNRS)


accepté le 12 avril 2010

Channel Design, Coordination, and Performance: Future Research Directions

A. Sa Vinhas, S. Chaterjee, S. Dutta, A. Fein, J. LAJOS, W. Ross, L. Scheer, Q. Wang, S. Neslin

Marketing Letters

septembre 2010, vol. 21, n°3, pp.223-237

Départements : Marketing


The marketing literature has made significant progress towards a better understanding of how firms can effectively design and manage their channels of distribution. However, the complexity of today's channel systems raises additional issues that remain unaddressed. The purpose of this article is to suggest promising research directions in this domain. We suggest several possible avenues to relate multiple channel design and management to channel-system, channel-relationship and customer-level outcomes. In particular, we see a great opportunity to integrate multichannel customer management and traditional channel design research. We argue that future research should account for cross-level effects and incorporate variables at more than one relationship level.Channels of distributionCustomer relationship management

Childhood Readings and the Genesis of Names in the Earthsea Novels of Ursula K. Le Guin

C. L. ROBINSON

Children's Literature

2010, vol. 38, n°1, pp.92-114

Départements : Langues et Cultures

Mots clés : Childhood, Readings, Genesis, Names, Earthsea, Novels, Ursula, Le Guin


The creation of names in the Earthsea novels is a playful activity that reawakens a childlike sensitivity to the physical elements of speech and writing and revives memories of language-based experiences that include childhood readings and the encounter with foreign words and names, as often appear in juvenile literature

Christian Peugeot et PSA, une affaire de famille

A. BLOCH, D. Chabaud

Revue Française de Gestion

janvier 2010, n°200, pp.189-193


Computing uniformly optimal strategies in two-player stochastic games

E. Solan, N. VIEILLE

Economic Theory

janvier 2010, vol. 42, n°1, pp.237-253

Départements : Economie et Sciences de la décision, GREGHEC (CNRS)

Mots clés : Optimal strategies, Stochastic games, Computation


We provide a computable algorithm to calculate uniform e-optimal strategies in two-player zero-sum stochastic games. Our approach can be used to construct algorithms that calculate uniform e-equilibria and uniform correlated e-equilibria in various classes of multi-player non-zero-sum stochastic games

Conglomerate Structure and Capital Market Timing

G. HILARY, X. Chang, C. Mei Shih, L. H.K. Tam

Financial Management

2010, vol. 39, n°4

Départements : Comptabilité et Contrôle de Gestion


Corporate Fraud and Managers' Behavior: Evidence from the Press

J. Cohen, Y. Ding, C. LESAGE, H. STOLOWY

Journal of Business Ethics

2010, vol. 95, pp.271-315

Départements : Comptabilité et Contrôle de Gestion, GREGHEC (CNRS)

Mots clés : corporate fraud, fraud triangle, theory of planned behavior, managerial ethics, personality traits, fraud-related professional standards


Based on evidence from press articles covering 39 corporate fraud cases that went public during the period 1992-2005, the objective of this paper is to examine the role of managers' behavior in the commitment of the fraud. This study integrates the fraud triangle (FT) and the theory of planned behavior (TPB) to gain a better understanding of fraud cases. The results of the analysis suggest that personality traits appear to be a major fraud risk factor. The analysis was further validated through a quantitative analysis of key words which confirmed that key words associated with the attitudes/rationalizations component of the integrated theory were predominately found in fraud firms as opposed to a sample of control firms. The results of the study suggest that auditors should evaluate the ethics of management through the components of the theory of planned behavior: the assessment of attitude, subjective norms, perceived behavioral control and moral obligation. Therefore, it is potentially important that the professional standards that are related to fraud detection strengthen the emphasis on managers' behavior that may be associated with unethical behavior. KEY WORDS: Corporate fraud, fraud triangle, theory of planned behavior, managerial ethics, personality traits, fraud-related professional standards

Corporate Political Contributions and Stock Returns

M. Cooper, H. Gulen, A. V. OVTCHINNIKOV

The Journal of Finance

avril 2010, vol. 65, pp.687-724

Départements : Finance, GREGHEC (CNRS)


pas sous affiliation HEC

Danny Miller : de la stratégie aux entreprises familiales

A. BLOCH, L. Cisneros Martinez

Revue Française de Gestion

janvier 2010, n°200


Des industries culturelles aux industries créatives : un changement de paradigme salutaire ?

T. PARIS

tic&société

2010, vol. 4, n°2, pp.6-28

Départements : GREGHEC (CNRS)


RésuméLa question du soutien public aux industries culturelles (cinéma etaudiovisuel, musique, édition) pose aujourd'hui des questions renouvelées.D'une part du fait d'une évolution du contexte, avec le développement de lamondialisation, de la numérisation et des TIC et de la libéralisation. D'autrepart, parce que si un soutien public semble empiriquement admis dans cessecteurs, les effets pervers qu'il peut générer en fragilisent le principe. Àpartir de l'exemple du cinéma, cet article montre que l'action publique, tellequ'elle fonctionne dans ces secteurs aujourd'hui, s'inscrit dans une spiraleinflationniste dont les résultats ne suffisent pas à la légitimer a posteriori.Pour sortir de l'aporie dans laquelle semble enfermée l'action publique dansles industries culturelles, l'article propose d'asseoir cette action sur un corpusthéorique renouvelé, mettant en avant les notions d'économie de la créationet d'économie de l'information.Mots clés : industries créatives ' diversité culturelle ' cinéma - politiquespubliques ' paradigme


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