Contrefaçons de produits de luxe : une étude de la perception et de l'intention d'achat selon le lieu d'achat

B. Müller, B. KOCHER, B. Ivens

Revue Française de Gestion

mars 2011, n°212, pp.45-61

Départements : Marketing

L'activité des contrefaçons est aujourd'hui devenue une véritable industrie planétaire, phénomène accéléré par le changement des modes de distribution et notamment l'arrivée d'Internet. Pour contribuer à une vue plus claire et détaillé de ce phénomène, cette recherche explore l'influence de quatre lieux d'achat différents sur la perception, l'attitude et l'intention d'achat de produits originaux et de contrefaçons dans l'industrie du luxe. L'importance de facteurs tels que la confiance dans le lieu d'achat sont mis en évidence.

Cooperation among competitors as status-seeking behavior: Network ties and status differentiation

V. Perrone, M. TORTORIELLO, B. McEvily

European Management Journal

octobre 2011, vol. 29, pp.335-346

Départements : Stratégie et Politique d’Entreprise

Cultural distance and expatriate job satisfaction


International Journal of Intercultural Relations

janvier 2011, vol. 35, n°1, pp.49-60

Départements : Management et Ressources Humaines

Despite its strong impact in domestic settings on job performance, organizational commitment, stress, and turnover intentions, job satisfaction has received little attention in the literature on expatriates. This paper analyzes the predictors of job satisfaction that may arise in an expatriate context. Drawing on the cultural distance perspective, we propose that the national cultural distance, supervisor''s nationality, host-country language proficiency, expatriate type, and company nationality are important determinants of expatriate job satisfaction. Survey results from 148 expatriates in Japan demonstrate that national cultural distance, supervisor''s nationality, and expatriate type have a statistically significant influence on expatriate job satisfaction. Theoretical and practical implications are provided.CROSS-cultural differencesFOREIGN workersJOB satisfactionORGANIZATIONAL commitmentLANGUAGE & cultureNATIVE languageLANGUAGES in contactLANGUAGES, Modern

Development and Impact of e-Government: The Intertwined Role of e-Commerce from a Cross-Country Stakeholder Perspective


Electronic government: an international journal

2011, vol. 8, n°2-3, pp.144-163

Départements : Informations Systems and Operations Management, GREGHEC (CNRS)

Mots clés : Electronic commerce, e-commerce, e-business, Electronic business, Cross-country perspectives, Stakeholder perspectives, ICT readiness, Information technology, Communications technology, Primary stakeholders, National stakeholders, Citizen groups, Business organisations, ICT impact, Usage patterns, Interdependencies, Electronic government, e-government.

Anchoring our research in stakeholder theory and using secondary data from 100 countries, we examine the role of 'Information Technology (IT) readiness' of primary national stakeholder groups in a nation (i.e., citizens, businesses and governments), in facilitating both ''e-government and e-Commerce development'' in a nation. Furthermore, using the IT impact perspective, we examine the impact of e-government and e-Commerce development on the 'IT usage patterns' of the three identified national stakeholder groups. This study also examines the relationships between e-government and e-commerce in a nation so as to identify the important interdependencies between the two

Do You Mind My Smoking? Plain Packaging of Cigarettes Under the TRIPS Agreement

E. Bonadio, A. ALEMANNO

John Marshall Review of Intellectual Property Law

2011, vol. 10, n°3, pp.451-475

Départements : Droit et fiscalité, GREGHEC (CNRS)

?Plain packaging, a new tobacco control tool that a growing number of countries are considering, mandates the removal of all attractive and promotional aspects of tobacco product packages. As a result of plain packaging, the only authorized feature remaining on a tobacco package is the use of the brand name, displayed in a standard font, size, colour and location on the package. In opposing this new strategy, the tobacco industry is particularly keen on emphasizing the uselessness of plain packaging in reducing smoking rates and its incompatibility with trade mark provisions of international treaties. In particular, the tobacco industry and other regulated sectors believe that plain packaging jeopardizes trade mark rights and particularly contravenes several trade mark provisions outlined in the TRIPS Agreement and the Paris Convention for the Protection of Industrial Property. This article, after introducing the reader to the genesis and rationale of plain packaging within the broader context of the WHO Framework Convention on Tobacco Control, offers a detailed analysis of the compatibility of this tobacco control tool with the international system for trade mark protection as enshrined in the TRIPS.

Dossier du mois : Quels indicateurs pour piloter ? performance économique et financière, commerciale, systèmes d'information


Revue Fiduciaire Comptable

novembre 2011, n°388

Départements : Informations Systems and Operations Management

Dynamic Checking and Solution to Temporal Violations In Concurrent Workflow Processes


IEEE Transactions on Systems, Man, and Cybernetics - A

2011, vol. 41, n°6, pp.1166-1181

Départements : Informations Systems and Operations Management, GREGHEC (CNRS)

Eigenvectors of some large sample covariance matrix ensembles


Probability Theory and Related Fields

octobre 2011, vol. 151, n°1-2

Endogenous overconfidence in managerial forecasts


Journal of Accounting and Economics

2011, vol. 51, n°3

Départements : Comptabilité et Contrôle de Gestion


Enhancing Marketing with Engineering: Optimal Product Line Design for Heterogeneous Markets


International Journal of Research in Marketing

mars 2011, vol. 28, n°1, pp.1-12

Départements : Marketing, GREGHEC (CNRS)

Mots clés : Product line design, Heterogeneity, Decomposition, Analytical target cascading, Hierarchical Bayes, Conjoint analysis, Discrete choice analysis, Design optimization

Successful product line design and development often require a balance of technical and market tradeoffs. Quantitative methods for optimizing product attribute levels using preference elicitation (e.g., conjoint) data are useful for many product types. However, products with substantial engineering content involve critical tradeoffs in the ability to achieve those desired attribute levels. Technical tradeoffs in product design must be made with an eye toward market consequences, particularly when heterogeneous market preferences make differentiation and strategic positioning critical to capturing a range of market segments and avoiding cannibalization.We present a unified methodology for product line optimization that coordinates positioning and design models to achieve realizable firm-level optima. The approach overcomes several shortcomings of prior product line optimization models by incorporating a general Bayesian account of consumer preference heterogeneity, managing attributes over a continuous domain to alleviate issues of combinatorial complexity, and avoiding solutions that are impossible to realize. The method is demonstrated for a line of dial-readout scales, using physical models and conjoint-based consumer choice data. The results show that the optimal number of products in the line is not necessarily equal to the number of market segments, that an optimal single product for a heterogeneous market differs from that for a homogeneous one, and that the representational form for consumer heterogeneity has a substantial impact on the design and profitability of the resulting optimal product line — even for the design of a single product. The method is managerially valuable because it yields product line solutions efficiently, accounting for marketing-based preference heterogeneity as well as engineering-based constraints with which product attributes can be realized.