Ouvrages

Chinese Multinationals (Ed.)

traduction en français de Chinese Multinationals (Ed.), World Scientific Publishing Company, 2008

J.-P. LARÇON

ESKA

2010



Chinese Multinationals (World Scientific Publishing Company, 2008) is the culmination of more than three years of collaborative research between HEC and Tsinghua University's School of Economics and Management in China. Twelve experts from these two internationally recognized educational institutions investigated the rise of more than 20 leading Chinese companies in global markets. The book offers a comprehensive overview of these companies' marketing and technology strategies, branding policies, acquisitions and joint ventures, as well as their organization and human resource management over the past two decades. Chinese Multinationals includes a foreword by Liu Chuanzhi, President and CEO of Legend Holdings Ltd., and was edited by Professor Jean-Paul Larçon, Senior Associate Dean and Professor of Strategic Management at HEC. Henri de Castries, Chairman of the Management Board and CEO of AXA, praises their work: 'This book helps us understand how Chinese companies are using their domestic successes to accelerate their development and enhance their access to new markets or technologies,' he explains. 'Especially in times of challenged growth and increased pressure on resources, no globalization strategy can durably succeed if your own domestic market is not truly open.'

Creative Cost-Benefits Reinvention

C. DUSSART

Palgrave Macmillan

2010



Enjeux diplomatiques et stratégiques 2010

P. CHAIGNEAU

Economica

2010



La crise a complexifié l'échiquier international. En rompant avec la politique de son prédécesseur, le Président Obama a redonné une image à l'Amérique. Il lui reste à réussir le plus difficile : sortir son pays des conflits post-11 septembre.De la dynamique de l'Asie orientale à la nouvelle politique du Brésil, la sortie de crise accélère l'émergence d'un système multipolaire.Un monde « post-américain » serait-il en train de naître alors que s'ouvre la deuxième décennie du XXIe siècle ?

Entrepreneurs, Managers, Vendez-vous assez cher ?

F. ISELIN

L'Harmattan

2010



Si vous hésitez à acheter ce livre, posez-vous une simple question : estimez-vous que vous vendez facilement vos produits ou vos services ?Si oui, il y a, statistiquement parlant, 80 % de chances pour que vous ne vendiez pas assez cher. Or, mécaniquement, 1 % d'augmentation de vos prix pourrait générer jusqu'à plus de 10 % d'augmentation de vos profits ! Augmenter vos prix, voilà une idée séduisante. Mais comment faire ? Vous connaissez, probablement, le niveau plancher de vos prix (vos coûts). Comment en définir le plafond ?Si, à l'inverse, vous vendez difficilement vos produits ou vos services, c'est sans doute parce que vous ne donnez pas assez de valeur à vos clients. Dans ce cas, comment calculer précisément cette valeur perçue ? Comment identifier et actionner les leviers qui vous permettront d'améliorer l'attractivité de votre offre ?A propos, comment avez-vous positionné vos prix ? Si vous avez utilisé une méthode, en êtes-vous satisfait(e) ? Dans le cas contraire, aimeriez-vous professionnaliser votre démarche ?Répondre à ces questions, et permettre ainsi aux entrepreneurs et aux managers d'améliorer l'attractivité de leur proposition de valeur (et donc le succès de leur entreprise), est tout l'enjeu de ce livre.

Financial Accounting and Reporting - a global perspective

traduction en anglais de Financial Accounting and Reporting - a global perspective, Thomson Learning, London, Royaume-Uni, 2002

H. STOLOWY, M. LEBAS

Thomson Learning, London, Royaume-Uni

2010



Financial Accounting and Reporting, the re-titled second edition of Corporate Financial Reporting, has become respected and widely used over the four years since it first appeared. This updated and redesigned edition is an introduction to financial accounting for business students who need a 'user' rather than 'preparer' perspective in accounting. Even more so now than when the book was first published, students of financial accounting in international universities or business schools should be taught to appreciate, understand and analyze a variety of accounting and reporting issues from a global theoretical and generic point of view, rather than just be provided only the 'answer' prescribed in their country of study. This book provides that modern global perspective.Financial Accounting and Reporting has four key strengths. It takes a 'user' perspective throughout, whether discussing reporting principles or in the practice of financial analysis; it both offers a non-prescriptive 'a-national' approach and allows an understanding of comparative differences in practices; it is highly international and reflects the trend toward harmonized international reporting.In addition to revision for the latest IFRS developments, the new edition offers:> New and updated real-life examples from over 100 companies operating in more than 20 countries, from Adidas-Salomon to Volvo > Expansion and updating of ratio analysis content in Chapter 15, including residual income and EVA> New coverage in Chapter 15 of governance and ethics > Glossary of Key Terms added at the end of the book> Solutions for review questions now included at the end of the book> Additional and updated exercise material at the end of chapters> Streamlining and simplification of bookkeeping in Chapter 4> An enriched provision of materials on the Companion Website, for both students and their instructors

Financial Accounting and Reporting - a global perspective

traduction en anglais de Financial Accounting and Reporting - a global perspective, Thomson Learning, London, Royaume-Uni, 2002

H. STOLOWY, M. LEBAS

South-Western Cengage Learning, Royaume-Uni

3e ed.e ed., 2010



Financial Accounting and Reporting, the re-titled second edition of Corporate Financial Reporting, has become respected and widely used over the four years since it first appeared. This updated and redesigned edition is an introduction to financial accounting for business students who need a 'user' rather than 'preparer' perspective in accounting. Even more so now than when the book was first published, students of financial accounting in international universities or business schools should be taught to appreciate, understand and analyze a variety of accounting and reporting issues from a global theoretical and generic point of view, rather than just be provided only the 'answer' prescribed in their country of study. This book provides that modern global perspective.Financial Accounting and Reporting has four key strengths. It takes a 'user' perspective throughout, whether discussing reporting principles or in the practice of financial analysis; it both offers a non-prescriptive 'a-national' approach and allows an understanding of comparative differences in practices; it is highly international and reflects the trend toward harmonized international reporting.In addition to revision for the latest IFRS developments, the new edition offers:> New and updated real-life examples from over 100 companies operating in more than 20 countries, from Adidas-Salomon to Volvo > Expansion and updating of ratio analysis content in Chapter 15, including residual income and EVA> New coverage in Chapter 15 of governance and ethics > Glossary of Key Terms added at the end of the book> Solutions for review questions now included at the end of the book> Additional and updated exercise material at the end of chapters> Streamlining and simplification of bookkeeping in Chapter 4> An enriched provision of materials on the Companion Website, for both students and their instructors

Fusions acquisitions

F. CEDDAHA

Economica, France

2010



Synthèse d' une expérience de praticien et d' enseignant, l' ouvrage présente de façon concrète un état de l' art sur la gestion d' une opération de fusion acquisition ( merger and acquisition ). En 20 chapitres , les principales étapes, après la crise financière de 2008, d' une opération de croissance externe sont analysées en mélangeant rappels théoriques et aspects pratiques . Deux cas ( avec leurs corrigés ) inspirés d' opérations réelles récentes permettent au lecteur de mettre en oeuvre les principaux concepts présentés et d' approfondir la réflexion.

Gestao dos recursos humanos - traduction de Gestion des ressources humaines, De Boeck, 2001

L. Sekiou, L. Blondin, B. Fabi, D. Alis (Eds), M. Bayad, J. Peretti, F. CHEVALIER

Instituto Piaget, Portugal

2010



Global Derivatives Debacles: From Theory to Malpractice

L. JACQUE

World Scientific Publishing Company

2010



This book analyzes in depth all major derivatives debacles of the last half century including the multi-billion losses and/or bankruptcy of Metallgesellschaft (1994), Barings Bank (1995), Long Term Capital Management (1998), Amaranth (2006), and AIG (2008). It unlocks the secrets of derivatives by telling the stories of institutions which played in the derivative market and lost big.

Guide des citations, références et abréviations juridiques

P. Vandernoot (Ed.)

P. VANDERNOOT, C. DE TERWAGNE, I. HACHEZ, I. RORIVE, N. BERNARD, P. F. DOCQUIR, P. MOREAU, P. QUERTAINMONT, A. VAN WAEYENBERGE

Kluwer

2010




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