Ouvrages

Réinventer notre industrie - Le rôle essentiel des achats

B. BISMUTH, Le Club Rodin

Le Club Rodin, France

2012



Think tank autonome, le Club Rodin est composé de membres de syndicats de la FIEEC(Fédération des industries électriques, électroniques et de communication numérique).Chefs d'entreprise pour la plupart, managers ou délégués généraux, ils échangent régulièrementleurs expériences lors de soirées de débats conviviales et fructueuses.Afin de donner corps à ses réflexions sur le thème des achats industriels, le Club Rodina appointé deux stagiaires expérimentés, élèves du MBA de HEC, qui ont rencontré prèsd'une quarantaine d'acteurs de notre filière. Leurs comptes rendus d'interviews ont enrichiles synthèses des « soirées Rodin » pour aboutir à un rapport très documenté, objet de leurstage de fin d'étude.Sans la passion de l'animateur du Club Rodin, Bernard Bismuth, ex-président de la FIEN(Fédération des industries électroniques et numériques), ce projet qui concrétise plusd'une année de travail n'aurait pas abouti

Soft Law in Court. Competition Law, State Aid and the Court of Justice of the European Union

O. STEFAN

Kluwer Publisher

2012



Known under the generic term of soft law, instruments that are not legally binding but can produce legal and practical effects are proliferating in European competition and State aid law. This soft law has been taken into account by the EU Courts at an increasing rate over the years, to the point where such instruments were recognized as regulatory instruments in their own right. Drawing on a data set of 696 documents - competition and state aid judgments, orders and opinions of the European Courts, and advocates' general opinions referring to various soft law instruments - this detailed textual and doctrinal analysis investigates the way in which the EU Courts deal with soft law, how the normative status of these instruments is acknowledged, and how their effects are recognized

Keywords: Droit européen, Droit de la concurrence, Legislation, Jurisprudence

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity, traduction de : "Les marques, capital de l'entreprise"

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity, traduction de : "Les marques, capital de l'entreprise"

traduction en anglais de Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity, traduction de : "Les marques, capital de l'entreprise", Kogan Page, Londres, Royaume-Uni, 1992

J.-N. KAPFERER

Kogan Page, Londres, Royaume-Uni

5e ed.e ed., 2012



The first two editions of Strategic Brand Management were published to great critical acclaim. The New Strategic Brand Management has been rewritten and fully revised to bring readers absolutely up-to-date with the dramatic changes that have taken place in brand management worldwide. Dealing with the concept and practice of brand management in its totality, it is packed with fresh examples and case studies of brands from all over the world, paying particular attention to global brands. It also looks at the hype surrounding branding and stresses the role of sound business decisions when building a brand. There are several new chapters, including:brand and business building the challenge of growth in mature markets managing retail brands. Plus completely new sections on innovation and its role in growing and reinventing brands, and corporate branding.

The Psychology of Entertainment Media

Blurring the Lines Between Entertainment and Persuasion

traduction en anglais de The Psychology of Entertainment Media, Erlbaum Psych Press, 2003

L. SHRUM

Routledge

2nde ed., 2012



Tout l'espagnol professionnel

G. PROST

Studyrama, France

2012



Vocabulaire de l'espagnol commercial

traduction en espagnol de Vocabulaire de l'espagnol commercial, Presses - Pocket, Langues pour tous, France, 2004

E. JIMENEZ, G. PROST

Presses - Pocket, Langues pour tous, France

2e ed.e ed., 2012




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