Séminaires de Recherche

Catching Goals in the Act of Decision Making

Marketing

Intervenant : Margaret "Meg" Meloy
Associate Professor of Marketing, Smeal College of Business, The Pennsylvania State University

21 juin 2012 - HEC Paris campus Salle H007 - De 13:00 à 14:30

Recent research on decision goals concludes that they can be automatically activated by environmental cues and then operate outside of conscious awareness. However, in this paper we propose that people can in fact report their pursuit of such goals. We argue that a critical condition for this to be possible is that individuals report their goals during a decision task when goal activation levels are greatest, not after task completion when activation levels have declined (and may even be suppressed). Three experiments demonstrate that the activation levels of goals altered either by priming, or by the decision task itself, can indeed be reported by individuals. These results suggest that conclusions from past research on automatically activated goals should be re-thought, and that lack of awareness is less a limitation of the cognitive system and more a function of how and when attention is directed during a decision process.

A déterminer

Comptabilité et Contrôle de Gestion

Intervenant : Kalle Kraus
Stockholm School of Economics

14 septembre 2018 - HEC Paris - salle T004 - De 14h00 à 16h00


A déterminer

Comptabilité et Contrôle de Gestion

Intervenant : Shiva Sivaramakrishnan
Rice University

15 juin 2018 - HEC Paris - salle X120 - De 14h00 à 16h00


Finance

Intervenant : Matthieu Bouvard
Desautels Faculty of Management

14 juin 2018 - De 14h00 à 15h15


A déterminer

Comptabilité et Contrôle de Gestion

Intervenant : Xin Wang
Hong Kong University

8 juin 2018 - HEC Paris - salle T004 - De 14h00 à 16h00


Finance

Intervenant : Mikhail Simutin
Rotman School of Management

7 juin 2018 - De 14h00 à 15h15


Finance

Intervenant : Liyan Yang
Rotman School of Management

31 mai 2018 - De 14h00 à 15h15


A déterminer

Comptabilité et Contrôle de Gestion

Intervenant : Hendrik Vollmer
University of Leicester

25 mai 2018 - HEC Paris - salle T020 - De 14h00 à 16h00


Finance

Intervenant : Anton Lines
Columbia Business School

24 mai 2018 - De 14h00 à 15h15


Finance

Intervenant : Ian Martin
LSE

17 mai 2018 - De 14h00 à 15h15


A déterminer

Comptabilité et Contrôle de Gestion

Intervenant : Martin Giraudeau
LSE/Sci. Po

4 mai 2018 - HEC Paris - salle T004 - De 14h00 à 16h00



JavaScriptSettings