Séminaires de Recherche

Catching Goals in the Act of Decision Making

Marketing

Intervenant : Margaret "Meg" Meloy
Associate Professor of Marketing, Smeal College of Business, The Pennsylvania State University

21 juin 2012 - HEC Paris campus Salle H007 - De 13:00 à 14:30

Recent research on decision goals concludes that they can be automatically activated by environmental cues and then operate outside of conscious awareness. However, in this paper we propose that people can in fact report their pursuit of such goals. We argue that a critical condition for this to be possible is that individuals report their goals during a decision task when goal activation levels are greatest, not after task completion when activation levels have declined (and may even be suppressed). Three experiments demonstrate that the activation levels of goals altered either by priming, or by the decision task itself, can indeed be reported by individuals. These results suggest that conclusions from past research on automatically activated goals should be re-thought, and that lack of awareness is less a limitation of the cognitive system and more a function of how and when attention is directed during a decision process.

Titre : TBA

Economie et Sciences de la décision

Intervenant : Claire Lelarge
Paris Sud

10 septembre 2019 - HEC Campus


Finance

Intervenant : Xavier Gabaix

13 juin 2019 - T104 - De 14h00 à 15h15


Titre : TBA

Economie et Sciences de la décision

Intervenant : Larry Samuelson
Yale

13 juin 2019 - HEC Campus


Finance

Intervenant : Adriano Rampini

23 mai 2019 - T105 - De 14h00 à 15h15


Finance

Intervenant : Luke Taylor

16 mai 2019 - T105 - De 14h00 à 15h15


Finance

Intervenant : Jessica Jeffers

18 avril 2019 - T104 - De 14h00 à 15h15


Finance

Intervenant : Emil Verner

4 avril 2019 - T104 - De 14h00 à 15h15


Finance

Intervenant : Niels Gormsen

28 mars 2019 - T104 - De 14h00 à 15h15


Titre : TBA

Economie et Sciences de la décision

Intervenant : Gaetano Gaballo
Banque de France & PSE

19 mars 2019 - HEC Campus


Finance

Intervenant : Ramona Dagostino

14 mars 2019 - T104 - De 14h00 à 15h15



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