Séminaires de Recherche

Consumer Reactions to Need Threat Depend on the Type of Threat: How Social Exclusion Influences Conspicuous Consumption and Charitable Giving

Marketing

Intervenant : Mr L.J. SHRUM
University of Texas at San Antonio

25 novembre 2011 - Salle H041 - De 12:00 à 16:00

Social exclusion has been shown to produce quite varied responses. This research examines the proposition that social exclusion may produce either self-focused or prosocial responses, depending on which needs are threatened. In four experiments, we tested the hypothesis that different types of social exclusion threaten different needs, which in turn produce distinct outcomes (differential needs hypothesis). Social exclusion in the form of being implicitly ignored increased conspicuous consumption, whereas being explicitly rejected increased helping and donation behavior. However, when efficacy needs (power, meaningful existence) were bolstered, the effects of being ignored were eliminated, whereas when relational needs (self-esteem) were bolstered, the effects of being rejected were eliminated. The results indicate that certain types of social exclusion produce prosocial and affiliative responses, whereas others produce self-focused and attention-getting responses.

Finance

Intervenant : Xavier Gabaix

13 juin 2019 - T104 - De 14h00 à 15h15


Finance

Intervenant : Adriano Rampini

23 mai 2019 - T105 - De 14h00 à 15h15


Finance

Intervenant : Luke Taylor

16 mai 2019 - T105 - De 14h00 à 15h15


Finance

Intervenant : Jessica Jeffers

18 avril 2019 - T104 - De 14h00 à 15h15


Finance

Intervenant : Emil Verner

4 avril 2019 - T104 - De 14h00 à 15h15


Finance

Intervenant : Niels Gormsen

28 mars 2019 - T104 - De 14h00 à 15h15


Finance

Intervenant : Ramona Dagostino

14 mars 2019 - T104 - De 14h00 à 15h15


titre : TBA

Economie et Sciences de la décision

Intervenant : Harry Di Pei
Northwestern

12 février 2019


titre : TBA

Economie et Sciences de la décision

Intervenant : François Geerolf
UCLA

18 décembre 2018


titre : TBA

Economie et Sciences de la décision

Intervenant : Marko Tervio
Aalto

13 décembre 2018



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