Séminaires de Recherche

Towards an Understanding of Children’s Consumption Knowledge: Consumption Constellations, Experiential vs. Material Preferences, and Sound Symbolism

Marketing

Intervenant : Ms Tina LOWREY
University of Texas at San Antonio

25 novembre 2011 - Salle H041 - De 12:00 à 16:00

Children as young as five have been shown to be able to comprehend and compose consumption constellations (i.e., group together products and brands in a symbolic manner to describe stereotypical social roles; Chaplin & Lowrey, 2010). I briefly review this research as a precursor to current research projects that investigate the relation between children’s levels of materialism and their happiness and the extent to which children value material objects over experiences. Adults have been shown to value experiences over material objects, but our preliminary findings show that children demonstrate the opposite preference, at least until their later teen years, at which time their preferences begin to resemble those of adults. Finally, in related research (Baxter & Lowrey, 2011), I discuss children’s preferences for brand names that phonetically convey the attributes of the toys they are naming, as well as children’s preferences for brand logos that match the phonetic symbolism of those brand names, research that builds on previous and current work on phonetic symbolism and brand names (Lowrey & Shrum, 2007; Shrum, Lowrey, Luna, Lerman, & Liu, 2011).

A déterminer

Comptabilité et Contrôle de Gestion

Intervenant : Kalle Kraus
Stockholm School of Economics

14 septembre 2018 - HEC Paris - salle T004 - De 14h00 à 16h00


A déterminer

Comptabilité et Contrôle de Gestion

Intervenant : Shiva Sivaramakrishnan
Rice University

15 juin 2018 - HEC Paris - salle X120 - De 14h00 à 16h00


Finance

Intervenant : Matthieu Bouvard
Desautels Faculty of Management

14 juin 2018 - De 14h00 à 15h15


A déterminer

Comptabilité et Contrôle de Gestion

Intervenant : Xin Wang
Hong Kong University

8 juin 2018 - HEC Paris - salle T004 - De 14h00 à 16h00


Finance

Intervenant : Mikhail Simutin
Rotman School of Management

7 juin 2018 - De 14h00 à 15h15


Finance

Intervenant : Liyan Yang
Rotman School of Management

31 mai 2018 - De 14h00 à 15h15


A déterminer

Comptabilité et Contrôle de Gestion

Intervenant : Hendrik Vollmer
University of Leicester

25 mai 2018 - HEC Paris - salle T020 - De 14h00 à 16h00


Finance

Intervenant : Anton Lines
Columbia Business School

24 mai 2018 - De 14h00 à 15h15


Finance

Intervenant : Ian Martin
LSE

17 mai 2018 - De 14h00 à 15h15


A déterminer

Comptabilité et Contrôle de Gestion

Intervenant : Martin Giraudeau
LSE/Sci. Po

4 mai 2018 - HEC Paris - salle T004 - De 14h00 à 16h00



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