Séminaires de Recherche

Towards an Understanding of Children’s Consumption Knowledge: Consumption Constellations, Experiential vs. Material Preferences, and Sound Symbolism

Marketing

Intervenant : Ms Tina LOWREY
University of Texas at San Antonio

25 novembre 2011 - Salle H041 - De 12:00 à 16:00

Children as young as five have been shown to be able to comprehend and compose consumption constellations (i.e., group together products and brands in a symbolic manner to describe stereotypical social roles; Chaplin & Lowrey, 2010). I briefly review this research as a precursor to current research projects that investigate the relation between children’s levels of materialism and their happiness and the extent to which children value material objects over experiences. Adults have been shown to value experiences over material objects, but our preliminary findings show that children demonstrate the opposite preference, at least until their later teen years, at which time their preferences begin to resemble those of adults. Finally, in related research (Baxter & Lowrey, 2011), I discuss children’s preferences for brand names that phonetically convey the attributes of the toys they are naming, as well as children’s preferences for brand logos that match the phonetic symbolism of those brand names, research that builds on previous and current work on phonetic symbolism and brand names (Lowrey & Shrum, 2007; Shrum, Lowrey, Luna, Lerman, & Liu, 2011).

Titre : TBA

Economie et Sciences de la décision

Intervenant : Claire Lelarge
Paris Sud

10 septembre 2019 - HEC Campus


Finance

Intervenant : Xavier Gabaix

13 juin 2019 - T104 - De 14h00 à 15h15


Titre : TBA

Economie et Sciences de la décision

Intervenant : Larry Samuelson
Yale

13 juin 2019 - HEC Campus


Finance

Intervenant : Adriano Rampini

23 mai 2019 - T105 - De 14h00 à 15h15


Finance

Intervenant : Luke Taylor

16 mai 2019 - T105 - De 14h00 à 15h15


Finance

Intervenant : Jessica Jeffers

18 avril 2019 - T104 - De 14h00 à 15h15


Finance

Intervenant : Emil Verner

4 avril 2019 - T104 - De 14h00 à 15h15


Finance

Intervenant : Niels Gormsen

28 mars 2019 - T104 - De 14h00 à 15h15


Titre : TBA

Economie et Sciences de la décision

Intervenant : Gaetano Gaballo
Banque de France & PSE

19 mars 2019 - HEC Campus


Finance

Intervenant : Ramona Dagostino

14 mars 2019 - T104 - De 14h00 à 15h15



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