Articles scientifiques

Age, order of entry, strategic orientation, and organizational performance

R. DURAND, R. Coeurderoy

Journal of Business Venturing

2001, vol. 16, n°5, pp.471-494

Départements : Stratégie et Politique d’Entreprise, GREGHEC (CNRS)

This paper proposes an empirical test of several hypotheses linking age, order of entry, and strategic orientations to a firm's performance. Three strategies are defined: cost-leadership strategy, innovative differentiation, and marketing differentiation The aim is to show that the impact on performance of both age and each of the three strategic orientations may differ according to a firm's order of entry into an industry. Following Lieberman and Montgomery's (1998) evaluation of their major contribution on first mover advantage, we emphasize three points. First, we develop and lest hypotheses related to early and late followers' strategic orientations, broadening the scope of traditional studies on pioneers. Second, the model combines the dimensions of a firm's age, order of entry, and strategic orientations, as well as industry conditions (stage of the industry, environmental unpredictability, and technology diffusion), to establish a contingent model of performance analysis. Finally, the empirical study deals chiefly with organizational performance and not market share, which is considered a typical advantage accruing to pioneers.In addition, the scope of the study (582 French manufacturing firms) provides the means to fill a void in empirical studies because it is a broad cross-sectional test on non-U.S. data. The firms are mainly private, small to medium-sized, and single or dominant business firms. Therefore, our assumptions must be understood as particularly applicable to this type of firm

Assessing Start-up Business Risk


Oxford Analytica


Départements : Stratégie et Politique d’Entreprise, GREGHEC (CNRS)

Firm selection: an integrative perspective


Organization Studies

2001, vol. 22, n°3, pp.393-417

Départements : Stratégie et Politique d’Entreprise, GREGHEC (CNRS)

L'entreprise, moteur de l'évolution économique


Sciences Humaines

août-septembre 2001, n°119, pp.34-36

Départements : Stratégie et Politique d’Entreprise, GREGHEC (CNRS)

La cohérence des choix stratégiques: l'impact des decisions d'entrée et des strategies génériques sur la performance organisationnelle des firmes

R. DURAND, R. Coeurderoy

Finance - Contrôle - Stratégie

2001, vol. 4, n°3, pp.57-88

Départements : Stratégie et Politique d’Entreprise, GREGHEC (CNRS)


Département Stratégie et Politique d’Entreprise

Campus HEC Paris
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Stratégie et Politique d'Entreprise (GREGHEC)

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