Cas pédagogiques

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Domino's Pizza International Inc.

P. DUSSAUGE

1998

The case begins with a short history of Domino's Pizza since it was created in 1960. After a brief description of the pizza industry, it presents in some detail the main aspects of Domino's organization and operations, in particular its franchise systems...
The case then provides information on Domino's international expansion. While the company appears to have been extremely successful in some countries (such as Japan, Mexico, the UK, etc....) it has also failed in others (Germany, Spain, France, the Czech Republic...) and top management don't clearly understand what determines success or failure....

Mots clés : International business , Branch Industry , Organization and operations , Franchise systems , Success factors , International expansion.

Domino's Pizza

P. DUSSAUGE

1997

Domino's Pizza, leader mondial de la livraison de pizzas à domicile, a entrepris depuis quelques années d'internationaliser ses activités. Dans certains pays (Japon, Mexique, Royaume-Uni...), c'est le succès, dans d'autres (France, Espagne, Allemagne...), c'est l'échec. Pourquoi la formule à l'origine de la réussite de l'entreprise aux Etats-Unis marche-t-elle dans certains pays et pas dans d'autres ?

Mots clés : Internationalisation , Industries globales , Contexte local , Marques mondiales , Franchise , Stratégie mondiale

Nouvelles Frontières

P. DUSSAUGE

1993

Since it was established in the late sixties, Nouvelles Frontieres has undergone an extremely rapid expansion and has become France's second largest travel company behind Club Mediterranee. The case discussion should first be focused on understanding what has made Nouvelles Frontieres so successful and why it has outperformed most of its competitors in the French market. In 1990, when the case is set, the company is contemplating a number of diversification moves including backward integration into airlines, hotel and resort operations and entry into business related to air transport and tourism. The second part of the case discussion should be aimed at evaluating these diverse options and formulating a development strategy for Nouvelles Frontieres.

Mots clés : Competitive advantage; Industry analysis; Diversification; Verticle integration; Service industry


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