Ouvrages

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Réinventer l'entreprise - Repères pour une crise qui va durer (J.M. Le Roux, B. Ramanantsoa (Eds)

J. LE ROUX, B. RAMANANTSOA

Pearson - Collection Village Mondial, France

2010



Chinese Multinationals (Ed.)

traduction en chinois de Chinese Multinationals (Ed.), World Scientific Publishing Company, 2008

J.-P. LARÇON

China Machine Press

2009



Chinese Multinationals (World Scientific Publishing Company, 2008) is the culmination of more than three years of collaborative research between HEC and Tsinghua University's School of Economics and Management in China. Twelve experts from these two internationally recognized educational institutions investigated the rise of more than 20 leading Chinese companies in global markets. The book offers a comprehensive overview of these companies' marketing and technology strategies, branding policies, acquisitions and joint ventures, as well as their organization and human resource management over the past two decades. Chinese Multinationals includes a foreword by Liu Chuanzhi, President and CEO of Legend Holdings Ltd., and was edited by Professor Jean-Paul Larçon, Senior Associate Dean and Professor of Strategic Management at HEC. Henri de Castries, Chairman of the Management Board and CEO of AXA, praises their work: 'This book helps us understand how Chinese companies are using their domestic successes to accelerate their development and enhance their access to new markets or technologies,' he explains. 'Especially in times of challenged growth and increased pressure on resources, no globalization strategy can durably succeed if your own domestic market is not truly open.'

Private Equity Mathematics (O. Gottschalg Ed.)

O. GOTTSCHALG

PEI Media, Royaume-Uni

2009



Private Equity Mathematics is written by highly experienced industry professionals and leading international academics. This book, which is new for 2009, features indispensable equations and calculations that will shed light on some of the most challenging arithmetical problems that face contemporary private equity. The lead editor of this insightful book is the well-known academic Oliver Gottschalg, assistant professor of Strategy and Business at the prestigious HEC School of Management Paris.

Stratégie, structure, décision, identité : politique générale d'entreprise

traduction en français de Stratégie, structure, décision, identité : politique générale d'entreprise, Dunod, Paris, France, 2005

R. DURAND, les membres du département Stratégie et Politique d'Entreprise, sous le pseudonyme de "Strategor"

Dunod, Paris, France

5e ed.e ed., 2009



Stratégie, structure, décision, identité : politique générale d'entreprise

traduction en français de Stratégie, structure, décision, identité : politique générale d'entreprise, Dunod, Paris, France, 1997

les membres du département Stratégie et Politique d'Entreprise, sous le pseudonyme de "Strategor", B. QUÉLIN

Dunod, Paris, France

5e ed.e ed., 2009



Contacts  

Département Stratégie et Politique d’Entreprise

Campus HEC Paris
1, rue de la Libération
78351 Jouy-en-Josas cedex
France

Faculté  

Bertrand MOINGEON

Stratégie et Politique d'Entreprise (GREGHEC)

Voir le CV

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