Séminaires de recherche

Stratégie et Politique d’Entreprise

Intervenant : Michaël Bikard
LBS

8 décembre 2016 - Salle du Conseil/B.Ramanantsoa - De 10h00 à 11h30


Stratégie et Politique d’Entreprise

Intervenant : Andrea Fosfuri
Professeur , Bocconi University

13 octobre 2016 - Salle du Conseil/B.Ramanantsoa - De 13h30 à 15h00


A Tree Induction Analysis of Exclusivity in Technology Licensing

Stratégie et Politique d’Entreprise

Intervenant : Deepak Somaya
Professeur Associé , University of Illinois at Urbana-Champaign

22 septembre 2016 - Salle Bernard Ramanantsoa - De 11h00 à 12h30

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While prior research has significantly advanced our understanding about exclusivity in licensing, there are still significant gaps in our knowledge about how licensing exclusivity is impacted by the interplay between different contextual and intrinsic attributes of the license. Exclusivity in licensing can be highly complex and contingent, potentially reflecting the interactions between different theoretical explanations, and the boundary conditions that apply to each theory. The exploration of such contingencies and complexities is hampered in conventional econometric analyses, which we seek to overcome by employing a novel empirical technique called decision tree induction, a powerful machine learning tool for uncovering nested “multiple theoretical viewpoints.” Implications for the empirical and theoretical literature on licensing, and for abductive theory development by leveraging “big data” are discussed.

Markets, hierarchies and crowdsourcing: The theory of the firm revisited

Stratégie et Politique d’Entreprise

Intervenant : Anoop Madhok
York University (Canada)

21 juin 2016 - Salle du Conseil/B.Ramanantsoa - De 13h30 à 15h00


Creating and Capturing Value in Repeated Exchange Relationships: Managing a Second Paradox of Embeddedness

Stratégie et Politique d’Entreprise

Intervenant : Todd Zenger
University of Utah

2 juin 2016 - E lab - De 13h30 à 15h00

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Prior empirical studies suggest repeated exchange develops increasing value in buyer-supplier relationships. A first order implication of this finding is that buyers will focus exchange to generate maximum value in relationships. However, buyers are equally concerned with value capture. By distributing rather than focusing exchange, buyers may position themselves to capture more of the value created, leaving buyers potentially conflicted concerning the choice. We label this dynamic the second paradox of embeddedness, distinguishing it from Uzzi’s (1997) paradox driven by technological uncertainty. By examining the procurement activities of a large, diversified manufacturing company, we then test for supplier and buyer behavior consistent with the conditions that enable and behaviors that result from this second paradox.


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