Articles :
"Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities", Journal of Marketing, mars 2010, vol. 74, n° 2, pp. 71-89 (en coll. avec R. V. Kozinets, A. C. Wojnicki, S. S. Wilner).
"Virtual Communities: A Marketing Perspective", Decision Support Systems, juin 2009, vol. 47, n° 3, pp. 185-203 (en coll. avec G.H. van Bruggen, B. Wierenga).
"Videography in Consumer Research; Visions for a Method on the Rise", Finanza Marketing e Produzione, 2009, vol. 27, n° 4, pp. 81-101 (en coll. avec J. Rokka, J. Hietanen).
"Opening the Black Box of Buzzing Bloggers; Understanding How Consumers Deal with the Tension between Authenticity and Commercialism in Seeded WOM Campaigns", Advances in Consumer Research, 2008, vol. 35 (en coll. avec R.V. Kozinets, S.J.S. Wilner, A.J. Wojnicki).
"Show Bizz Becomes Show Buzz: How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star", European Advances in Consumer Research, 2008, vol. 8 (en coll. avec G. Kretz, D. Rasolofoarison).
"Look Who's Talking! Technology-Supported Impression Formation in Virtual Communities", Advances in Consumer Research, 2007, vol. 34, pp. 450-451 (en coll. avec C. Dambrin).
"Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency", British Journal of Management, septembre 2007, vol. 18, n° 3, pp. 241-256 (en coll. avec F. Langerak, P. C. Verhoef, P. W. J. Verlegh).
"Virtuele connecties tussen consumenten: netwerken van consumptiekennis en kameraadschap", Ontwikkelingen in het Marktonderzoek, 2006, vol. 31, pp. 27-43 (en coll. avec G. H. Van Bruggen, B. Wierenga).
"Word-of-Mouth in Virtual Communities: A Netnographic Analysis", Advances in Consumer Research, 2005, vol. 33, pp. 573-575.
"The Effect of Members'Satisfaction with a Virtual Community on Member Participation", Advances in Consumer Research, 2004, vol. 31, pp. 56-57 (en coll. avec F. Langerak, F., P.C. Verhoef, P.W.J. Verlegh).
"Bioscoopbeelden Kunnen Gerust Bezichtigd Worden; Rotterdamse Bioscopen in het Seizoen 1908/1909", Tijdschrift voor Mediageschiedenis, 1998, vol. 1, n° 1, pp. 32-46.
Chapitres dans des ouvrages collectifs :
"'Pixelize me': Digital Storytelling and the creation of archetypal mythis through explicit and implicit self-brand association in fashion and luxury blogs", in Research in Consumer Behavior - forthcoming, 2011, Russel Belk (ed.), Emerald Group Publishing Limited, vol. vol. 012, chapter 12, pp. 313-332 (en coll. avec G. Kretz).
"Better Understanding Construction of the Self : An Investigation of the Materiality of Consumption Experiences in Online Discussion Forums", in Research in Consumer Behavior - forthcoming, 2011, Russel Belk (ed.), Emerald Group Publishing Limited, vol. vol. 012, chapter 11, pp. 287-313 (en coll. avec A. Schwob).
"The War of the eTribes: Online Conflicts and Communal Consumption", in Consumer Tribes: Theory, Practice, and Prospects, Cova, B., Kozinets, R.V., & A. Shankar (eds.), Elsevier/Butterworth-Heinemann, Burlington, MA, 2007, pp. 260-274.
Published proceedings :
"Brothers in Paint: Practice-Oriented Inquiry into a Tribal Marketplace Culture", Proceedings of the 4th Consumer Culture Theory Conference, University of Michigan -Ann Arbor MI, 2009 (en coll. avec J. Rokka, J. Hietanen).
"Which Online Interactive Platform to Test Products?: A Field Experimentation", Proceedings of the 38th EMAC conference, Audencia Nantes School of Management - Nantes, 2009 (en coll. avec C. Balagué).
"Show Bizz Becomes Show Buzz; How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star", Proceedings of the 2nd CCT Conference, York University, Proceedings of the 2nd CCT Conference, York University, Toronto, 2007 (en coll. avec G. Kretz, D. Rasolofoarison).
"Buzzing Bloggers: How do Word-of-Mouth Campaigns Evolve?", Word-Up! Canadas Word-of-Mouth Conference, Word-Up! Canadas Word-of-Mouth Conference, Toronto, 2006 (en coll. avec Kozinets, R.V., P. Thoburn, K. de Valck, A.C. Wojnicki, and S.J.S. Wilner).
"Patterns of Participation in Virtual Communities of Consumption: A Member Typology", Proceedings of the 32nd La Londe Research Seminar in Marketing, La Londe les Maures, La Londe les Maures, 2005 (en coll. avec G.H. van Bruggen, B, Wierenga).
"Patterns of Participation in Virtual Communities of Consumption: A Member Typology", Proceedings of the 34th EMAC conference, Universita Bocconi, Milan, 2005 (en coll. avec G.H. van Bruggen, B, Wierenga).
"Virtual Community Intelligence: Using Netnography to Extract Knowledge from Online Consumer Conversations", Proceedings of the First International Word-of-Mouth Marketing Conference, Brand Science Institute, Hamburg, 2005.
"Creating Loyalty in Virtual Communities", Proceedings of the 2nd International Conference on Research in Advertising, Amsterdam School of Communication Research, University of Amsterdam, 2003 (en coll. avec F. Langerak, P.C. Verhoef, P.W.J. Verlegh).
"Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making", Proceedings of the 32nd European Marketing Conference, University of Strathclyde, Glasgow, 2003 (en coll. avec B. Wierenga, G.H. van Bruggen).
"The Effect of Members' Satisfaction with a Virtual Community on Member Participation", Proceedings of the 32nd European Marketing Conference, University of Strathclyde, Glasgow, 2003 (en coll. avec F. Langerak, F., P.C. Verhoef, P.W.J. Verlegh).
"The Role of Virtual Communities in the Consumer Decision Process", Proceedings of the 31st European Marketing Conference, School of Economics and Management, University of Minho, Braga, 2002 (en coll. avec B. Wierenga, G.H. van Bruggen).
Cahiers de recherche :
"Brothers in Paint: Practice-Oriented Inquiry into a Tribal Marketplace Culture", Mimeo (en coll. avec Joonas Rokka and Joel Hietanen).
"Using Online Forums for In-Home Product Testing: A Field Experimentation", Mimeo (en coll. avec Christine Balagué).
"Creativity and Information use in Teams", Mimeo, 2009.
Date d'arrivée à HEC Paris : 2004
Centres d'intérêts
Consumer tribes.
e-Marketing communications.
Internet as a Research tool.
Consumer culture theory.
Recherches et publications
Articles :
"Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities", Journal of Marketing, mars 2010, vol. 74, n° 2, pp. 71-89 (en coll. avec R. V. Kozinets, A. C. Wojnicki, S. S. Wilner).
"Virtual Communities: A Marketing Perspective", Decision Support Systems, juin 2009, vol. 47, n° 3, pp. 185-203 (en coll. avec G.H. van Bruggen, B. Wierenga).
"Videography in Consumer Research; Visions for a Method on the Rise", Finanza Marketing e Produzione, 2009, vol. 27, n° 4, pp. 81-101 (en coll. avec J. Rokka, J. Hietanen).
"Opening the Black Box of Buzzing Bloggers; Understanding How Consumers Deal with the Tension between Authenticity and Commercialism in Seeded WOM Campaigns", Advances in Consumer Research, 2008, vol. 35 (en coll. avec R.V. Kozinets, S.J.S. Wilner, A.J. Wojnicki).
"Show Bizz Becomes Show Buzz: How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star", European Advances in Consumer Research, 2008, vol. 8 (en coll. avec G. Kretz, D. Rasolofoarison).
"Look Who's Talking! Technology-Supported Impression Formation in Virtual Communities", Advances in Consumer Research, 2007, vol. 34, pp. 450-451 (en coll. avec C. Dambrin).
"Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency", British Journal of Management, septembre 2007, vol. 18, n° 3, pp. 241-256 (en coll. avec F. Langerak, P. C. Verhoef, P. W. J. Verlegh).
"Virtuele connecties tussen consumenten: netwerken van consumptiekennis en kameraadschap", Ontwikkelingen in het Marktonderzoek, 2006, vol. 31, pp. 27-43 (en coll. avec G. H. Van Bruggen, B. Wierenga).
"Word-of-Mouth in Virtual Communities: A Netnographic Analysis", Advances in Consumer Research, 2005, vol. 33, pp. 573-575.
"The Effect of Members'Satisfaction with a Virtual Community on Member Participation", Advances in Consumer Research, 2004, vol. 31, pp. 56-57 (en coll. avec F. Langerak, F., P.C. Verhoef, P.W.J. Verlegh).
"Bioscoopbeelden Kunnen Gerust Bezichtigd Worden; Rotterdamse Bioscopen in het Seizoen 1908/1909", Tijdschrift voor Mediageschiedenis, 1998, vol. 1, n° 1, pp. 32-46.
Chapitres dans des ouvrages collectifs :
"'Pixelize me': Digital Storytelling and the creation of archetypal mythis through explicit and implicit self-brand association in fashion and luxury blogs", in Research in Consumer Behavior - forthcoming, 2011, Russel Belk (ed.), Emerald Group Publishing Limited, vol. vol. 012, chapter 12, pp. 313-332 (en coll. avec G. Kretz).
"Better Understanding Construction of the Self : An Investigation of the Materiality of Consumption Experiences in Online Discussion Forums", in Research in Consumer Behavior - forthcoming, 2011, Russel Belk (ed.), Emerald Group Publishing Limited, vol. vol. 012, chapter 11, pp. 287-313 (en coll. avec A. Schwob).
"The War of the eTribes: Online Conflicts and Communal Consumption", in Consumer Tribes: Theory, Practice, and Prospects, Cova, B., Kozinets, R.V., & A. Shankar (eds.), Elsevier/Butterworth-Heinemann, Burlington, MA, 2007, pp. 260-274.
Published proceedings :
"Brothers in Paint: Practice-Oriented Inquiry into a Tribal Marketplace Culture", Proceedings of the 4th Consumer Culture Theory Conference, University of Michigan -Ann Arbor MI, 2009 (en coll. avec J. Rokka, J. Hietanen).
"Which Online Interactive Platform to Test Products?: A Field Experimentation", Proceedings of the 38th EMAC conference, Audencia Nantes School of Management - Nantes, 2009 (en coll. avec C. Balagué).
"Show Bizz Becomes Show Buzz; How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star", Proceedings of the 2nd CCT Conference, York University, Proceedings of the 2nd CCT Conference, York University, Toronto, 2007 (en coll. avec G. Kretz, D. Rasolofoarison).
"Buzzing Bloggers: How do Word-of-Mouth Campaigns Evolve?", Word-Up! Canadas Word-of-Mouth Conference, Word-Up! Canadas Word-of-Mouth Conference, Toronto, 2006 (en coll. avec Kozinets, R.V., P. Thoburn, K. de Valck, A.C. Wojnicki, and S.J.S. Wilner).
"Patterns of Participation in Virtual Communities of Consumption: A Member Typology", Proceedings of the 32nd La Londe Research Seminar in Marketing, La Londe les Maures, La Londe les Maures, 2005 (en coll. avec G.H. van Bruggen, B, Wierenga).
"Patterns of Participation in Virtual Communities of Consumption: A Member Typology", Proceedings of the 34th EMAC conference, Universita Bocconi, Milan, 2005 (en coll. avec G.H. van Bruggen, B, Wierenga).
"Virtual Community Intelligence: Using Netnography to Extract Knowledge from Online Consumer Conversations", Proceedings of the First International Word-of-Mouth Marketing Conference, Brand Science Institute, Hamburg, 2005.
"Creating Loyalty in Virtual Communities", Proceedings of the 2nd International Conference on Research in Advertising, Amsterdam School of Communication Research, University of Amsterdam, 2003 (en coll. avec F. Langerak, P.C. Verhoef, P.W.J. Verlegh).
"Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making", Proceedings of the 32nd European Marketing Conference, University of Strathclyde, Glasgow, 2003 (en coll. avec B. Wierenga, G.H. van Bruggen).
"The Effect of Members' Satisfaction with a Virtual Community on Member Participation", Proceedings of the 32nd European Marketing Conference, University of Strathclyde, Glasgow, 2003 (en coll. avec F. Langerak, F., P.C. Verhoef, P.W.J. Verlegh).
"The Role of Virtual Communities in the Consumer Decision Process", Proceedings of the 31st European Marketing Conference, School of Economics and Management, University of Minho, Braga, 2002 (en coll. avec B. Wierenga, G.H. van Bruggen).
Cahiers de recherche :
"Brothers in Paint: Practice-Oriented Inquiry into a Tribal Marketplace Culture", Mimeo (en coll. avec Joonas Rokka and Joel Hietanen).
"Using Online Forums for In-Home Product Testing: A Field Experimentation", Mimeo (en coll. avec Christine Balagué).
"Creativity and Information use in Teams", Mimeo, 2009.
Principaux cours enseignés à HEC
Consumer Psychology and Culture
E-Marketing Communications
Consumer Culture Theory and Theater
Introduction au marketing
Formation
2007 International Teachers Program, IMD, Lausanne, Suisse.
2005 Ph.D., Research in Marketing Management, Erasmus Research Institute of Management, Pays-Bas.
1997 MA, Theater, Film & Television Studies, University of Utrecht, Pays-Bas.
1997 Exchange Student in Graduate Program, Communication Arts, University of Wisconsin-Madison, USA.
1992 Pre-University Degree, Marnix Gymnasium, Rotterdam, Pays-Bas.
Langues : anglais, allemand, néerlandais.
Autres activités académiques
Cours enseignés et responsabilités pédagogiques dans d'autres institutions :
April-May 2008 Visiting Scholar, Schulich School of Business, York University, Toronto, 1-0.
Activités scientifiques
Affiliation à des associations professionnelles et scientifiques :
Membre, EMAC.
Membre, ACR.
Membre, AFM.
Activités éditoriales :
Rapporteur, American Marketing Academy, Association for Consumer Research, Consumption, Markets and Culture, Décisions Marketing, Decision Support Systems, European Marketing Academy, Journal of Business Research, Journal of Marketing, Journal of Marketing Management, Marketing Theory, RAM.
Distinctions honorifiques :
2010 Prix Article Professeur de la Fondation HEC pour l'article "Networked narratives: Understanding word-of-mouth marketing online communities", Journal of Marketing.
Nominated for the SAP-PIM Marketing Science Award 2005, the Netherlands for my dissertation "Virtual Communities of Consumption: Networks of Consumer Knowledge and Companionship." ERIM PhD Series: Research in Management, EPS-2005-050-MKT, ISBN 90-5892-078-X..
Dr Peters Price 1998 for best master thesis in trends of audiovisual research.
2009 ACR Film Festival Juror's Prize Award Best Consumer Research Videography for "Brothers in Paint".
2010 MBA course "Web 2.0 Marketing Communications" selected by iTunesU US editorial board as Featured Content.
Centres d'intérêts
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