Joseph LAJOS

Joseph Lajos est titulaire d'un doctorat en management à l'INSEAD.

A HEC Paris, Joe fait des recherches dans le domaine du comportement du consommateur. Ses récents projets analysent la façon dont les consommateurs catégorisent les nouveaux produits hybrides tels que l'IPAD d'APPLE et comment les consommateurs répondent aux recommandations produits générées électroniquement telles les recommandations d'Amazon.com. Joe a publié son travail dans "The Journal of Consumer Research" ( JCR) et a des papiers en attente de révision à JCR, au "Journal of Marketing" (JM) et dans "Marketing Science". Joe est relecteur pour JCR et JM.

En plus de ses activités de recherches, Joe enseigne le cours de marketing dans les programmes plein temps et temps partiel du MBA et le cours de comportement du consommateur dans le programme doctoral d'HEC Paris. Il a également publié deux cas sur l'entrée de LG Electronics dans le marché des appareils ménagers Nord Américain.

Articles :

"Channel Design, Coordination, and Performance: Future Research Directions", Marketing Letters, septembre 2010, vol. 21, n° 3, pp. 223-237 (en coll. avec A. Sa Vinhas, S. Chaterjee, S. Dutta, A. Fein, S. Neslin, W. Ross, L. Scheer, Q. Wang).

"Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High", Journal of Consumer Research, juin 2009, vol. 36, n° 1, pp. 122-136 (en coll. avec Z. Katona, A. Chattopadhyay, M. Sarvary).

Published proceedings :

"The Effect of Package Color on Consumers' Judgments of Product Volume", Proceedings of the American Psychological Association Annual Convention - Division 23 Consumer Psychology, vol. 119, 2011 (en coll. avec A. Chattopadhyay).

"The Effect of Package Color on Consumers' Judgments of Product Volume", Advances in Consumer Research - Asia-Pacific Conference Proceedings, vol. 9, 2011 (en coll. avec A. Chattopadhyay).

"Mood Matching: The Importance of Fit Between Moods Elicited By Advertisements and Media Content", 2011, vol. Proceedings of the American Psychological Association Annual Convention - Division 23 Consumer Psychology, vol. 119 (en coll. avec N. Ordabayeva, A. Chattopadhyay).

"Does the Distribution-Sales Relationship Differ Between Channels and Countries? An Empirical Analysis", Proceedings of the Annual INFORMS Marketing Science Conference, vol. 33, 2011 (en coll. avec E. Anderson, H. Gatignon).

"Does the Distribution-Sales Relationship Differ Between Channels and Countries? An Empirical Analysis", 2011, vol. Advances in Consumer Research - Asia-Pacific Conference Proceedings, vol. 9 (en coll. avec E. Anderson, H. Gatignon).

"Mood Matching: The Importance of Fit Between Moods Elicited By Advertisements and Media Content", Advances in Consumer Research - Asia-Pacific Conference Proceedings, vol. 9, 2011 (en coll. avec N. Ordabayeva, A. Chattopadhyay).

"The Effect of Package Color on Consumers' Judgments of Product Volume", Proceedings of the European Marketing Academy Annual Conference, vol. 40, 2011 (en coll. avec A. Chattopadhyay).

"Does the Distribution-Sales Relationship Differ Between Channels and Countries? An Empirical Analysis", 2011, vol. Proceedings of the Society for Consumer Psychology Annual Conference, vol. 14 (en coll. avec E. Anderson, H. Gatignon).

"Mood Matching: The Importance of Fit Between Moods Elicited By Advertisements and Media Content", Proceedings of the Annual Society for Consumer Psychology Conference, vol. 14, 2011 (en coll. avec N. Ordabayeva, A. Chattopadhyay).

"Mood Matching: The Importance of Fit Between Moods Elicited By Advertisements and Media Content", Proceedings of the European Marketing Academy Annual Conference, vol. 39, 2011 (en coll. avec N. Ordabayeva, A. Chattopadhyay).

"Mood Matching: The Importance of Fit Between Moods Elicited By Advertisements and Media Content", Advances in Consumer Research - North America Conference Proceedings, vol. 38, 2010 (en coll. avec N. Ordabayeva, A. Chattopadhyay).

"When Electronic Recommendation Agents Backfire: Negative Effects on Choice Satisfaction, Attitudes, and Purchase Intentions", Proceedings of the Annual Society for Consumer Psychology Conference, vol. 13, 2010 (en coll. avec A. Chattopadhyay, K. Sengupta).

"Effects of Package Color on Consumers' Perceptions of Product Volume", Proceedings of the Annual Society for Consumer Psychology Conference, vol. 13, 2010 (en coll. avec A. Chattopadhyay).

"Effects of Package Color on Consumers' Perceptions of Product Volume", Proceedings of the Annual INFORMS Marketing Science Conference, vol. 32, 2010 (en coll. avec A. Chattopadhyay).

"When Electronic Recommendation Agents Backfire: Negative Effects on Choice Satisfaction, Attitudes, and Purchase Intentions", Advances in Consumer Research, vol. 36, Duluth, MN, 2009, pp. 845-846 (en coll. avec A. Chattopadhyay, K. Sengupta).

"Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High", Proceedings of the European Marketing Academy Annual Conference, vol. 38, 2009 (en coll. avec Z. Katona, A. Chattopadhyay, M. Sarvary).

"CAM: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High", Advances in Consumer Research, vol. 36, Duluth, MN, 2009, vol. vol. 36, pp. 647-650 (en coll. avec Z. Katona, A. Chattopadhyay, M. Sarvary).

"Effects of Package Color on Consumers' Perceptions of Product Volume", Advances in Consumer Research - North American Conference Proceedings (Volume 37), 2009, pp. 838-839 (en coll. avec A. Chattopadhyay).

"When Electronic Recommendation Agents Backfire: Negative Effects on Choice Satisfaction, Attitudes, and Purchase Intentions", Proceedings of the Annual INFORMS Marketing Science Conference, vol. 31, 2009 (en coll. avec A. Chattopadhyay, K. Sengupta).

"When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials", Advances in Consumer Research, vol. 35, Duluth, MN, 2008, pp. 953-956 (en coll. avec N. Ordabayeva, A. Chattopadhyay).

"Mood Matching: The Importance of Fit Between Moods Elicited By Advertisements and Media Content", Proceedings of the Annual INFORMS Marketing Science Conference, vol. 30, 2008 (en coll. avec N. Ordabayeva, A. Chattopadhyay).

"Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High", Advances in Consumer Research - North America Conference Proceedings, vol. 36, 2008 (en coll. avec Z. Katona, A. Chattopadhyay, M. Sarvary).

"When Electronic Recommendation Agents Backfire: Negative Effects on Choice Satisfaction, Attitudes, and Purchase Intentions", Advances in Consumer Research - North America Conference Proceedings, vol. 36, 2008 (en coll. avec A. Chattopadhyay, K. Sengupta).

"CAM: A Spreading Activation Network Model of Subcategory Construction", Advances in Consumer Research, vol. 34, Duluth, MN, 2007, pp. 392-394 (en coll. avec Z. Katona, A. Chattopadhyay, M. Sarvary).

"Mood Matching: The Importance of Fit Between Moods Elicited By Advertisements and Media Content and Advertisements", Advances in Consumer Research - North America Conference Proceedings, vol. 35, 2007 (en coll. avec N. Ordabayeva, A. Chattopadhyay).

"Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High", Proceedings of the Annual INFORMS Marketing Science Conference, vol. 29, 2007 (en coll. avec Z. Katona, A. Chattopadhyay, M. Sarvary).

Date d'arrivée à HEC Paris : 2009

Centres d'intérêts

Hybrid products.

Electronic retailing.

Consumer behavior.

Recherches et publications

Articles :

"Channel Design, Coordination, and Performance: Future Research Directions", Marketing Letters, septembre 2010, vol. 21, n° 3, pp. 223-237 (en coll. avec A. Sa Vinhas, S. Chaterjee, S. Dutta, A. Fein, S. Neslin, W. Ross, L. Scheer, Q. Wang).

"Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High", Journal of Consumer Research, juin 2009, vol. 36, n° 1, pp. 122-136 (en coll. avec Z. Katona, A. Chattopadhyay, M. Sarvary).

Published proceedings :

"The Effect of Package Color on Consumers' Judgments of Product Volume", Proceedings of the American Psychological Association Annual Convention - Division 23 Consumer Psychology, vol. 119, 2011 (en coll. avec A. Chattopadhyay).

"The Effect of Package Color on Consumers' Judgments of Product Volume", Advances in Consumer Research - Asia-Pacific Conference Proceedings, vol. 9, 2011 (en coll. avec A. Chattopadhyay).

"Mood Matching: The Importance of Fit Between Moods Elicited By Advertisements and Media Content", 2011, vol. Proceedings of the American Psychological Association Annual Convention - Division 23 Consumer Psychology, vol. 119 (en coll. avec N. Ordabayeva, A. Chattopadhyay).

"Does the Distribution-Sales Relationship Differ Between Channels and Countries? An Empirical Analysis", Proceedings of the Annual INFORMS Marketing Science Conference, vol. 33, 2011 (en coll. avec E. Anderson, H. Gatignon).

"Does the Distribution-Sales Relationship Differ Between Channels and Countries? An Empirical Analysis", 2011, vol. Advances in Consumer Research - Asia-Pacific Conference Proceedings, vol. 9 (en coll. avec E. Anderson, H. Gatignon).

"Mood Matching: The Importance of Fit Between Moods Elicited By Advertisements and Media Content", Advances in Consumer Research - Asia-Pacific Conference Proceedings, vol. 9, 2011 (en coll. avec N. Ordabayeva, A. Chattopadhyay).

"The Effect of Package Color on Consumers' Judgments of Product Volume", Proceedings of the European Marketing Academy Annual Conference, vol. 40, 2011 (en coll. avec A. Chattopadhyay).

"Does the Distribution-Sales Relationship Differ Between Channels and Countries? An Empirical Analysis", 2011, vol. Proceedings of the Society for Consumer Psychology Annual Conference, vol. 14 (en coll. avec E. Anderson, H. Gatignon).

"Mood Matching: The Importance of Fit Between Moods Elicited By Advertisements and Media Content", Proceedings of the Annual Society for Consumer Psychology Conference, vol. 14, 2011 (en coll. avec N. Ordabayeva, A. Chattopadhyay).

"Mood Matching: The Importance of Fit Between Moods Elicited By Advertisements and Media Content", Proceedings of the European Marketing Academy Annual Conference, vol. 39, 2011 (en coll. avec N. Ordabayeva, A. Chattopadhyay).

"Mood Matching: The Importance of Fit Between Moods Elicited By Advertisements and Media Content", Advances in Consumer Research - North America Conference Proceedings, vol. 38, 2010 (en coll. avec N. Ordabayeva, A. Chattopadhyay).

"When Electronic Recommendation Agents Backfire: Negative Effects on Choice Satisfaction, Attitudes, and Purchase Intentions", Proceedings of the Annual Society for Consumer Psychology Conference, vol. 13, 2010 (en coll. avec A. Chattopadhyay, K. Sengupta).

"Effects of Package Color on Consumers' Perceptions of Product Volume", Proceedings of the Annual Society for Consumer Psychology Conference, vol. 13, 2010 (en coll. avec A. Chattopadhyay).

"Effects of Package Color on Consumers' Perceptions of Product Volume", Proceedings of the Annual INFORMS Marketing Science Conference, vol. 32, 2010 (en coll. avec A. Chattopadhyay).

"When Electronic Recommendation Agents Backfire: Negative Effects on Choice Satisfaction, Attitudes, and Purchase Intentions", Advances in Consumer Research, vol. 36, Duluth, MN, 2009, pp. 845-846 (en coll. avec A. Chattopadhyay, K. Sengupta).

"Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High", Proceedings of the European Marketing Academy Annual Conference, vol. 38, 2009 (en coll. avec Z. Katona, A. Chattopadhyay, M. Sarvary).

"CAM: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High", Advances in Consumer Research, vol. 36, Duluth, MN, 2009, vol. vol. 36, pp. 647-650 (en coll. avec Z. Katona, A. Chattopadhyay, M. Sarvary).

"Effects of Package Color on Consumers' Perceptions of Product Volume", Advances in Consumer Research - North American Conference Proceedings (Volume 37), 2009, pp. 838-839 (en coll. avec A. Chattopadhyay).

"When Electronic Recommendation Agents Backfire: Negative Effects on Choice Satisfaction, Attitudes, and Purchase Intentions", Proceedings of the Annual INFORMS Marketing Science Conference, vol. 31, 2009 (en coll. avec A. Chattopadhyay, K. Sengupta).

"When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials", Advances in Consumer Research, vol. 35, Duluth, MN, 2008, pp. 953-956 (en coll. avec N. Ordabayeva, A. Chattopadhyay).

"Mood Matching: The Importance of Fit Between Moods Elicited By Advertisements and Media Content", Proceedings of the Annual INFORMS Marketing Science Conference, vol. 30, 2008 (en coll. avec N. Ordabayeva, A. Chattopadhyay).

"Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High", Advances in Consumer Research - North America Conference Proceedings, vol. 36, 2008 (en coll. avec Z. Katona, A. Chattopadhyay, M. Sarvary).

"When Electronic Recommendation Agents Backfire: Negative Effects on Choice Satisfaction, Attitudes, and Purchase Intentions", Advances in Consumer Research - North America Conference Proceedings, vol. 36, 2008 (en coll. avec A. Chattopadhyay, K. Sengupta).

"CAM: A Spreading Activation Network Model of Subcategory Construction", Advances in Consumer Research, vol. 34, Duluth, MN, 2007, pp. 392-394 (en coll. avec Z. Katona, A. Chattopadhyay, M. Sarvary).

"Mood Matching: The Importance of Fit Between Moods Elicited By Advertisements and Media Content and Advertisements", Advances in Consumer Research - North America Conference Proceedings, vol. 35, 2007 (en coll. avec N. Ordabayeva, A. Chattopadhyay).

"Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High", Proceedings of the Annual INFORMS Marketing Science Conference, vol. 29, 2007 (en coll. avec Z. Katona, A. Chattopadhyay, M. Sarvary).

Principaux cours enseignés à HEC

Marketing (Full-Time MBA, Part-Time MBA)

Consumer Behavior (PhD)

Formation

2009 Ph.D. in Management, INSEAD, France.

2006 M.Sc. in Management, INSEAD, France.

2004 B.A. in Broadcast Journalism, Annenberg School for Communication, University of Southern California, USA.

2004 B.S. in Business Administration, Marshall School of Business, University of Southern California, USA.

Autres activités académiques

Cours enseignés et responsabilités pédagogiques dans d'autres institutions :

Guest Lecturer, Master 2 Professionnel en Sciences du Management, Université Paris 1 - Panthéon Sorbonne, 2007-2009.

Teaching Assistant, INSEAD, 2006-2009.

Teaching Assistant, Marshall School of Business, University of Southern California, 2001-2004.

Design and Development Team Member, INSEAD Second Life Research Centre, 2006-2008.

Marketing Area Representative, INSEAD Contact Group, 2004-2009.

INSEAD Social Science Research Centre Advisory Committee, 2007-2009.

INSEAD Second Life Research Center Development Team, 2007-2008.

Activités scientifiques

Affiliation à des associations professionnelles et scientifiques :

Institute for Operations Research and the Management Sciences (INFORMS).

Association for Consumer Research (ACR).

American Marketing Association (AMA).

European Institute for Advanced Studies in Management (EIASM).

Society for Consumer Psychology.

European Marketing Academy.

Sigma Xi.

MENSA.

American Psychological Association.

Phi Beta Kappa.

Newcomen Society of the United States.

Activités éditoriales :

Ad Hoc Reviewer, Journal of Consumer Research.

Association for Consumer Research North American Conferences, Reviewer.

European Marketing Academy Conferences, Reviewer.

Society for Consumer Psychology Conferences, Reviewer.

Ad Hoc Reviewer, Journal of Consumer Psychology.

Ad Hoc Reviewer, Journal of Marketing.

Association for Consumer Research European Conferences, Reviewer.

Association for Consumer Research Asia-Pacific Conferences, Reviewer.

Distinctions honorifiques :

2010 Syntec Management Consulting Association Academic Prize in Marketing/Decision Sciences.

2007 American Marketing Association Sheth Foundation Doctoral Consortium Fellow.

2006 Association for Consumer Research Best Working Paper Award.