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Big Chinese brands...with foreign parents |
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Big Chinese brands...with foreign parents, Octobre 2010
Their names are Shang Xia, Denizen, Li Nian or even Qi Chen. What these brands have in common? They are all born in China and have foreign parents. In order to satisfy a market that increasingly favors both quality and brand name products, international companies are creating, from scratch, Chinese brands - more affordable, yet that do not tarnish their established image. A way of profiting from their experience and technique and of opening to new creative fields and Chinese talents. But also a bet that Chinese brands can successfully take over the rest of the world...
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