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Evènements27 septembre 2012
2012 HEC Paris Social Media Conference
- September 27th HEC Paris is host to the Social Media Conference.
- Date : 27/09/2012
- Lieu : HEC Paris
- Intervenants : Kristine de Valck (Organizer)
- Nous contacter : devalckSPAMFILTER@hec.fr
Key objective of the 2012 HEC Paris Social Media Conference is to understand how to harness and prove the power of social media marketing as a key performance driver. The conference results from the cooperation between HEC Paris Marketing Professors and the HEC Paris Marketing Thinktank, a group of HEC Paris alumni. Together interested in advancing marketing practice through state-of-the-art research insights. The conference is organized to act as a platform for exchange and cooperation.
The aim for the closing debate is to come up with a list of most pressing issues that will be concretely used to direct HEC research projects.