29 mai 2016

Thought Leaders in Service Marketing Strategy Conference

  • HEC Paris is happy to welcome you to the Thought Leaders in Service Marketing Strategy Conference 2016. This event is organized in conjunction with the Journal of the Academy of Marketing Science special issue on Service Marketing Strategy (see here for the call for papers), edited by Mike Brady, Todd Arnold, and Rob Palmatier.

    The conference will be hosted in the heart of Paris, next to Champs-Elysees, which provides an extraordinary setting in the most prestigious business district (Eurosites George V — 28, Avenue George V – 75008 Paris – France).

    The aim of the conference is to bring together leading scholars from Europe, USA, and Australasia working on service marketing strategies and policies to discuss emerging research in a highly productive environment. You will have the opportunity to present your research, participate in an academic panel, or just listen and network.

    Due to the limited size of the venue, the conference is by invitation only, and interested researchers should submit proposals or abstracts to the JAMS Editorial Office (jamsed@uw.edu) no later than March 1, 2016 (proposals will be accepted on an ongoing basis). Attending the conference and/or submitting a manuscript to JAMS for publication consideration are independent activities; authors are welcome to engage in one or both of these activities.
  • Date : 29/05/2016 - 31/05/2016
  • Lieu : EUROSITES GEORGE V - 28 Avenue George V, 75008 Paris
  • Coût : 350 € (265 € pour étudiants PhD et membres Labex)
  • Nous contacter : marshallSPAMFILTER@hec.fr

Both marketing practice and research have changed dramatically over the past few decades. The large shift of GDP from products to service offerings in many economies offers significant challenges and opportunities for marketing strategists. This conference aims to link the past to the future by both looking back to what has been done and looking forward to what will be done in service marketing research and practice. Specifically, we encourage presentations of state-of-the art research articles providing clear insights into how changing environments have and will be impacting marketing firms’ service marketing policies and strategies. We leave the domain of service marketing broad to include organizational frontline management in service, sales or retailing, wholesale, franchise, distribution, supply chain, business-to-consumer, and business-to-business contexts.

Site de la Conférence