Biographie

Kristine DE VALCK
Assistant Professor, Department: Marketing
Dâte d'entrée à HEC Paris : 2004

CENTRES D'INTÉRÊT
Consumer tribes.
e-Marketing communications.
Internet as a Research tool.
Consumer culture theory.

RECHERCHES ET PUBLICATIONS
Articles :
«Bioscoopbeelden Kunnen Gerust Bezichtigd Worden; Rotterdamse Bioscopen in het Seizoen 1908/1909», Tijdschrift voor Mediageschiedenis, 1998, vol. 1, n° 1, pp. 32-46.
«The Effect of Members'Satisfaction with a Virtual Community on Member Participation», Advances in Consumer Research, B. E. Kahn & M. F. Luce (eds.), 2004, vol. 31, pp. 56-57 (en coll. avec F. Langerak, F., P.C. Verhoef, P.W.J. Verlegh).
«Word-of-Mouth in Virtual Communities: A Netnographic Analysis», Advances in Consumer Research, C. Pechmann & L. Price (eds), 2005, vol. 33, pp. 573-575.
«Virtuele connecties tussen consumenten: netwerken van onsumptiekennis en kameraadschap», Ontwikkelingen in et Marktonderzoek, F. Bronner (Ed.), 2006, vol. 31, p. 27-43 (en coll. avec G. H. Van Bruggen, B. Wierenga).
«Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency», British Journal of Management, septembre 2007, vol. 18, n° 3, pp. 241-256 (en coll. avec F. Langerak, P. C. Verhoef, P. W. J. Verlegh).
«Look Who's Talking! Technology-Supported Impression Formation in Virtual Communities», Advances in Consumer Research, 2007, vol. XXXIV, pp. 450-451 (en coll. avec C. Dambrin).
“Virtual Communities: A Marketing Perspective”, Decision Support Systems, juin 2009, vol. 47, n° 3, pp. 185-203 (en coll. avec G.H. van Bruggen, B. Wierenga).
"Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities", Journal of Marketing, mars 2010, vol. 74, pp. 71-89 (en coll. avec R. V. Kozinets, A. C. Wojnicki et S. S. Wilner).

Ouvrages :
Virtual Communities of Consumption: Networks of Consumer Knowledge and Companionship, 2005.

Chapitres dans des ouvrages collectifs :
«Virtual Communities: A Marketing Perspective» in Information Systems, Volume Online Community and Social Network, A.B. Whinston, Elsevier, Amsterdam (en coll. avec G.H. van Bruggen, B. Wierenga).
«The War of the eTribes: Online Conflicts and Communal Consumption» in Consumer Tribes: Theory, Practice, and Prospects, Cova, B., Kozinets, R.V., & A. Shankar (eds.), Elsevier/Butterworth-Heinemann, Burlington, MA, 2007, pp. 260-274.

Published proceedings :
«The Role of Virtual Communities in the Consumer Decision Process», Proceedings of the 31st European Marketing Conference, School of Econornics and Management, 2002, University of Minho, Portugal (en coll. avec B. Wierenga, G.H. van Bruggen).
«Creating Loyalty in Virtual Communities», Proceedings of the 2nd International Conference on Research in Advertising, 2003, Amsterdam School of Communication Research, Pays-Bas (en coll. avec F. Langerak, P.C. Verhoef, P.W.J. Verlegh).
«Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making», Proceedings of the 32nd European Marketing Conference, 2003, University of Strathclyde, Royaume-Uni (en coll. avec B. Wierenga, G.H. van Bruggen).
«The Effect of Members'Satisfaction with a Virtual Community on Member Participation», Proceedings of the 32nd European Marketing Conference, B.E. Kahn & M.F. Luce (eds), 2003, University of Strathclyde, Royaume-Uni (en coll. avec F. Langerak, F., P.C. Verhoef, P.W.J. Verlegh).
«Patterns of Participation in Virtual Communities of Consumption: A Member Typology», Proceedings of the 32nd International Research Seminar in Marketing, 7-10 juin 2005, France (en coll. avec G.H. van Bruggen, B, Wierenga).
«Patterns of Participation in Virtual Communities of Consumption: A Member Typology», Proceedings of the 34th EMAC conference, 24-27 mai 2005, Università Bocconi, Italie (en coll. avec G.H. van Bruggen, B, Wierenga).
«Virtual Community Intelligence: Using Netnography to Extract Knowledge from Online Consumer Conversations», Proceedings of the First International Word-of-Mouth Marketing Conference, 6-8 octobre 2005, Brand Science Institute, Allemagne.
«Show Bizz Becomes Show Buzz; How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star», Proceedings of the 2nd CCT Conference, York University, 2007, Canada (en coll. avec G. Kretz, D. Rasolofoarison).

Conference Presentations :
"Virtual Communities: Important Reference Groups (invited Presentation)", ERIM PhD Research Day, Erasmus Universiteit, 2002, Rotterdam, The Netherlands.
"Women and Internet (invited presentation)", 17th Lustrum VVAO, 2003, Utrecht, The Netherlands.

PRINCIPAUX COURS ENSEIGNÉS À HEC
Consumer Psychology and Culture
E-Marketing Communications
Consumer Culture Theory and Theater

FORMATION
1992 Pre-University Degree, Marnix Gymnasium, Rotterdam.
1997 MA, Theater, Film & Television Studies, University of Utrecht.
1997 Exchange Student in Graduate Program, Communication Arts University of Wisconsin-Madison.
1999 PhD Candidate, Research in Marketing Management, Erasmus Research Institute of Management, Erasmus University, Rotterdam.
Languages: Dutch, English, German.

ACTIVITÉS SCIENTIFIQUES
Affiliation à des associations professionnelles et scientifiques :
Member, EMAC.
Member ACR.
Member, AFM.

Distinctions honorifiques :
Nominated for the SAP-PIM Marketing Science Award 2005, the Netherlands for my dissertation "Virtual Communities of Consumption: Networks of Consumer Knowledge and Companionship". ERIM PhD Series: Research in Management, EPS-2005-050-MKT, ISBN 90-5892-078-X..