CSR Special Edition

 

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HEC PARIS KNOWLEDG@HEC Food for Though for Business Leaders

Newsletter #12
June 2016

 

 

 


This month’s newsletter focuses on Corporate Social Responsibility (CSR) and pinpoints work carried out by HEC Paris’ SnO Center. Its research aims to show how a company’s competitive advantage comes from focusing not only on economic gain, but also how it aligns its values and operations to contribute to a better society while preserving the natural environment. Taking care of our planet, its limited resources and people has therefore become an essential component of a firm’s legitimacy on a planet suffering from over-exploitation, and where an ever-increasing number of people are acquiring knowledge and purchasing power. Read full text...


 

Marketing Strategy

 

Corporate Strategy

Anne Jacqueminet and Rodolphe Durand

 

 

 

Peer conformity drives subsidiaries towards corporate social responsibility

 

 

In their recent examination of a multinational enterprise, Rodolphe Durand and Anne Jacqueminet observed that subsidiaries appear to weigh up the corporate social responsibility (CSR) demands coming from their headquarters (HQ) and their external environment. How much notice they take of HQ versus more local CSR demands depends on their specific context and competitive position. But with the right mechanisms, subsidiaries may go beyond the demands of headquarters and adopt additional CSR initiatives.

 

 

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Business environnement

 

Technology Management

Sam Aflaki and Andrea Masini

 

 

 

Growth in renewables: not all down to policy

 

 

Governments have developed a wide range of initiatives and policies to support renewable energy generation as a key element of a low-carbon future. At first glance, they seem to have worked, as renewable technologies have enjoyed significant growth. But new statistical analyses by Syed Basher, Andrea Masini and Sam Aflaki suggest more complex dynamics: policy is not the only driver for the increase in renewable energy technology development and application.

 

 

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Corporate Strategy

Panikos Georgallis

 

 

 

How activists shape business and corporate strategy

 

 

As far removed as they seem to be from executive boardrooms, civil rights campaigners and environmental activists influence corporate strategy. By shaping social values, and thus the external environment in which firms operate, social movements can be not only a driving force behind corporate social initiatives, they can even work to guide firms into new areas of business.

 

 

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Performance Management

 

Book and Case Study

Bénédicte Faivre-Tavignot

 

 

 

The Danone Case: How social innovation can help a multinational company reinvent itself

 

 

The ambition to change the world is at the heart of the most innovative entreprenarial endeavors – be they those of Ford, yesterday, or, today, of Google. Nevertheless, an established company that nurtures such an ambition must also reinvent itself. Today, social business is the new frontier, in that it combines an ambition for development and the conquest of new markets. So, can environmental and social innovations become the levers of a transformation for big companies, not only improving their performance but also contributing to the invention of a new, more sustainable and more inclusive economy? The example of Danone provides a concrete framework to study the initiatives taken by multinational companies from first-world countries to address the low-income populations from emerging countries.

 

 

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Performance Management

 

Business Focus

Interview with Hubert de Boisredon, CEO of Armor

 

 

 

Armor combines co-industrialization with human respect

 

 

Whether technological or social, innovation is a driving force at Armor, the leading global provider of Thermal Transfer ribbon for barcode printing and the leading European producer of remanufactured ink cartridges for businesses. Hubert de Boisredon, who has been at the helm of this firm since 2004, has brought a "trust-based" style of management to the company. His guiding principle: using technological innovation for solutions to benefit humanity...

 

 

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