> HEC HAS LAUNCHED NEW PARTNERSHIPS WITH BABSON COLLEGE AND THE CHINESE UNIVERSITY OF HONG KONG
> FRANÇOIS COLLIN TALKS ABOUT TRIUM EXECUTIVE MBA’S 2ND INTAKE
 
 
HEC is to create this new Specialized Master as companies and institutions express a need for managers specializing in sustainable development. The 1990s saw the emergence of various ethical concerns for international companies, meaning there are new challenges to be faced.

There is much at stake for these companies in terms of finance, marketing (boycotting, declining image) and human resources (staff motivation). Public opinion is increasingly aware of sustainable development issues: the new 'ethical' consumer considers many issues beyond price alone. Laws are more demanding as regards pollution and corporate responsibility, especially for listed companies.

The HEC program is composed of 2 blocks:

1- Context & stakes: core program (sustainable development-focused accounting, macro-economics and team management)
2- Sustainable development and companies: marketing, communication, lobbying, information warfare & destabilization, ethics, company social responsibility…

The 8-month, 500-hour theoretical program, consisting of classes and lectures held in French and English by HEC Professors & professionals, is complemented by a practical 4 to 6-month internship within a partner company.

Ludovic François, in charge of HEC Specialized Masters, expects the Master’s first intake, starting in September 2003, to include around 20 students. “We anticipate welcoming 25-year old engineers, lawyers, economists and health professionals seeking a specialized and business-oriented additional diploma before beginning their careers.”

"The Master provides them with a unique and multidisciplinary approach (social, environmental
and economic) to the subject. Thanks to close partnerships with corporations, NGOs and consulting firms (Vinci, Sodexho, PricewaterhouseCoopers and the International Chamber of Commerce are partnering the course), we also expect to develop further research initiatives on sustainable development."

For more information