> JEAN-LOUP ARDOIN: A CAREER WITH HEC
> CHRISTINE LEE CHAPMAN, HEC GRANDE ECOLE STUDENT FROM THE USA

> PORTRAIT OF FABIEN DE GEUSER, PH. D STUDENT AT HEC

 
1. How do you analyze the rapid development of the Internet in terms of new possibilities and risks?

I think the efficiency of the Internet has revolutionized the way people interact, do business, shop and also seek entertainment: it is a very complete tool. It offers a great deal of opportunities like equal access to information, cost savings, and an increased flexibility. Now, with the Internet, everyone can do whatever they want, whenever they want, wherever they are by simply clicking on a screen.

Nonetheless, we must see to it that relationships do not become dehumanized. Face-to-face contacts are extremely important.

2. How does the Internet affect Business Schools?

The impact of the Internet on Business Schools is twofold. First, they are realizing that the Internet is a powerful teaching tool, used by the students in order to gather information, communicate with Professors and send documents just like they will do throughout their careers.

Secondly, the Internet should be considered a subject as a whole, in so far as e-commerce has already revolutionized industries such as finance,
travel, the book trade or retail. In the (near) future it will offer great opportunity.

3. What is AOL’s strategy to compete against other Internet Service Providers?

Our strategy focuses on original content, interactive
communications, community features, and superior security and reliability. We do our best to offer engaging, easy-to-use services and programming that enrich and empower our clients' online experience so that it becomes essential to their daily lives. We are also committed to offer the best Broadband experience for the growing number of Internet users who select this option.

4. What do you remember of your years at HEC as a student?

I have excellent memories. I particularly enjoyed following the entrepreneur track in the final year, where I learned much about company creation and take-over.

I have fond memories of giving free private tuitions to prison inmates, campaigning for election at “Junior Entreprise” and parachuting while at HEC.

My ties with HEC remain strong: 4 (out of 10) members of the AOL France management team, many of my friends, and my wife are all HEC graduates. There are many shared values and topics of interest among HEC graduates, though I should add that HEC graduation isn’t a prerequisite of employment here at AOL!